As broadband gains greater penetration worldwide, operators must
explore new strategies to both attract new customers and keep existing
customers. This report analyzes the philosophies and approaches to subscriber
retention and acquisition, including triggers to churn, broadband service
messaging, consumer willingness to switch, and the tools and strategies used
across markets today to compete successfully. The report also provides a
forecast for broadband subscribers worldwide through 2019.
Spanning over 60 pages, “Modern
Broadband: Maximizing Retention and Revenues” report
covering the Report Summary, Broadband Overview, Acquisition vs.
Retention, Consumers and Changes to
Broadband Services, Triggers to Churn, Key Messaging for Broadband, Subscriber
Acquisition, Subscriber Retention, Forecast, Implications and Recommendations,
Appendix.
For
further information on this report, please visit- http://mrr.cm/4c9
Find all Telecom Reports at: http://www.marketresearchreports.com/telecom
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