Mobile Advertising Market in India 2015 illuminates the dynamics in
the mobile ad market in India. Smartphone adoption in India is the fastest in
Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are
fast replacing featurephones in the country to become the most personal device.
Traditional ad delivery technology such as text message and telemarketing is
being replaced by attractive, interactive, location-based, measurable ad
campaigns through mobile apps, display, and search, amongst other mediums.
Capabilities provided by mobile platforms further enhance mobile
advertisers’ ability to reach target audience with relevant ads, in varied formats.
Better visibility, measurability, time to market, and control over ads makes it
furthermore attractive and effective. Availability of advance cellular network
and faster data services widens the opportunity for mobile ad companies in
India significantly.
Spanning over 68 pages, “Mobile
Advertising Market in India 2015” report covers the Executive
Summary, Macroeconomic Indicators, Introduction, Market Overview, Drivers &
Challenges, Recent Developments, Competitive Landscape, Market Opportunities,
Strategic Recommendations, Appendix. The report covered companies are - InMobi,
Komli Media India Pvt. Ltd., Ozone Media Solutions Pvt. Ltd., PK Online
Ventures Pvt. Ltd., SVG Media Pvt. Ltd., AdMob Google Inc.
For
further information on this report, please visit- http://mrr.cm/4G8
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