Global SQM and CEM market to grow at a CAGR of 14.25% over the period 2015 - 2019; Finds New Report

Report forecast the Global SQM and CEM market to grow at a CAGR of 14.25 percent over the period 2014-2019.

SQM is a tool used for comparing expectations with the performance of the product and service. Improved service quality increases the ranking of an organization and helps sustain in the competitive market. CEM is a management tool used to get insights about the customers, which helps organizations take right decisions with respect to their business. It tries to understand multiple aspects of the customer through touch points. Effective utilization of CEM helps enterprises in improving customer satisfaction and increasing brand loyalty. Companies need to manage customer experience effectively and ensure that they attain the maximum level of customer satisfaction to sustain the competition in this challenging business environment.

This report covers the present scenario and the growth prospects of the Global SQM and CEM market for the period 2015-2019. To calculate the market size, the report considers revenue generated from sales of SQM and CEM tools to enterprises. It includes revenue generated from the sales of the following CEM tools:

• Text analytics
• Web analytics
• Speech analytics
• EFM

According to the lead analyst of this report,the growing demand for cross-channel analytics is a major trend in the market, which provides insights on why a specific path and the channels through which the path was completed were chosen by a customer.

According to the report, the growth in demand for mobile analytics is a key driver in the market. Consumers in the current business environment seek information "on-the-go" on their smartphones and tablets. With the rapid increase in the use of smartphones, vendors are developing mobile analytic tools. 

Further, the report states that the difficulty in handling social media is one of the major challenges in the market. It is difficult to find relevant data in the large chunk of information gathered from social media forums. Moreover, the data on social media are both structured and unstructured.

Global SQM and CEM Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Europe, Latin America, North America, and the APAC and MEA regions; it also covers the Global SQM and CEM market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

This report covers the following companies as the key players in the Global SQM and CEM Market: Adobe Systems Inc., HP Co., IBM Corp. and Oracle Corp.

Other Prominent Vendors in the market are: Amdocs, Attensity Group, CA Technologies, Chatterplug, ClickFox, Corsential, Egain Communications, Empathica, iPerceptions, Medallia, Microsoft, Riverstar Software and Webtrends.

Key Regions

• APAC
• Europe
• Latin America
• MEA
• North America

Market Driver

• Growing Demand for Mobile Analytics
• For a full, detailed list, view our report

Market Challenge

• Difficulty in Handling Social Media
• For a full, detailed list, view our report

Market Trend

• Demand for Cross-channel Analytics
• For a full, detailed list, view our report

Key Questions Answered in this Report

• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 83 pages, “Global SQM and CEM Market 2015 - 2019” report covers the Executive Summary, List of Abbreviations, Scope of the Report, Market Research Methodology, Introduction, Market Description, Market Landscape, Market Segmentation by Application, Market Segmentation by Technology, Geographical Segmentation, Buying Criteria, Market Growth Drivers, Drivers and their Impact, Market Challenges, Impact of Drivers and Challenges, Market Trends, Trends and their Impact, Vendor Landscape, Key Vendor Analysis.

For further information on this report, please visit- http://mrr.cm/4pV

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