Social messaging platforms leverage smart phones to
deliver an increasingly broad set of lifestyle functions. Social media
platforms that have been adept at moving to embrace the mobile revolution in
user adoption. The smart phone can do everything. Messaging is the preferred
medium of the smart phone.
Social media messaging usage is dependent on
opening and engaging with the app. Message platforms are the most used apps
globally. Social media messaging has transcended simple communication and
become a platform for gaming, commerce and payment, media, taxi services and
beyond. As these trends play out globally, mobile messaging leaders are
evolving into central communication hubs.
Social messaging platforms leverage smart phones to
deliver an increasingly broad set of lifestyle functions. Tencent (TCEHY) in
China owns WeChat. This dominates the messaging market. Chat apps are widely
used for shopping in China. They make consumer goods more available. In the
U.S, Americans have access to brick-and-mortar shopping options.
Tencent Holdings Ltd provides Internet value-added
services, mobile services, online advertising, and e-Commerce transactions
services to users in the People's Republic of China. WeChat is used by 500,000
people to connect. WeChat is available for iOS and Android. It supports a group
chat conversation. Twitter WeChat broadcast messages mimics a basic function of
digital messaging, allowing broadcast of a single message to a group
capability.
Facebook as a social media platform has benefitted
from embracing the mobile revolution in user adoption. The smart phone can do
everything. Tablets and cell phones have replaced PCs. Messaging is the
preferred medium of the smart phone.
KakaoTalk was the number one social media messaging
app when measuring the number of sessions. Sessions refers to usage, opening
and engaging with the app. Topping the list with 55 sessions, the KakaoTalk app
was shown to be used 1.5~7 times more than the other five messaging apps on the
top 10 list. These results are significant. Message platforms are the most used
apps globally. KakaoTalk is the most frequently visited and heavily replied on
app per user, proving its potential to be one of the most influential services
among its users.
KakaoTalk has already transcended simple
communication and become a platform for gaming, commerce and payment, media,
taxi services and beyond. As these trends play out globally, mobile messaging
leaders are evolving into central communication hubs.
Facebook Messenger implements texting via the
smartphone data plan. It bypasses the need to pay for each text. Users do not
have to pay for every message. Facebook Messenger works with the data plan.
Messenger works after the users sign in to Facebook.
Social media messaging supports the sharing of
information. Social media messaging companies enable marketers to display
advertising, and provide development platforms for application developers.
Social media messaging companies compete to attract, engage, and retain people
who use a digital screen to share information. The aim is to attract and retain
marketers, and to attract and retain developers to build compelling mobile and
web applications that integrate with products.
According to Susan Eustis, lead author of the
study, “Users of social media messaging platforms are delighted with the
effectiveness of texting. It works in real time, but without the interruptions
created by a voice call. Building more functionality on the messaging platform
will achieve key milestone in telecommunications. The platforms are evolving an
e-commerce component.
As the e-commerce platforms evolve, the SOA once
and only once delivery messaging will become a key aspect of the messaging
platforms, providing an opportunity to transform the communications industry by
adding a retail component. Social networks provide an intuitive base for
communications, people generally want to talk to people they know and to buy
things recommended by people they know.
New platform components and new designs are
bringing that transformation forward. By furthering the growth of innovation
message text users can get better connections to their friends and colleagues.
By enhancing the platform and the user experience customer bases are going over
one billion, creating the prospect that the entire market will grow rapidly.”
The worldwide market for social media messaging
platforms is $8.6 billion anticipated to reach $27.2 billon by 2022. The
complete report provides a comprehensive analysis including user numbers for
those generating revenue, and counting separately, the much larger number of
users not generating revenue. Segment analysis looks at texting, games, video,
and e-commerce revenue, providing users, market value, forecasts, as well as a
detailed competitive market shares and analysis of major players’ success,
challenges, and strategies in each segment and sub-segment. The reports cover
markets for social media texting platform specialties and sub-specialties.
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Publisher is an independent research organization
funded by the sale of market research studies all over the world and by the
implementation of ROI models that are used to calculate the total cost of
ownership of equipment, services, and software. The company has 35 distributors
worldwide, including Global Information Info Shop, Market Research.com,
Research and Markets, and Thompson Financial. Publisher is positioned to help
customers facing challenges that define the modern enterprises.
The increasingly global nature of science,
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Publisher supports various market segment programs;
provides trusted technical services to the marketing departments. It carries
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research support solutions requiring trust and integrity.
Spanning over 380 pages “Social
Media Messaging: Market Shares, Strategy, And Forecasts, Worldwide, 2016 To
2022” report
covers Social Messaging Executive Summary, Social Messaging Description and
Market Dynamics, Social Messaging Market Shares and Forecasts, Social Messaging
Product Description, Social Media Messaging Technology and Research, Social
Media Messaging Company Descriptions. This report Cover Companies Few are -
Baidu, Tencent Wechat, Facebook Whatsapp, Daum Kakao, IBM, Apple, Baidu,
Blackberry, Daum Kakao, Facebook, Fiorano, Five, Fujitsu, Google, Hike.
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more information Visit at: http://mrr.cm/ovH
Find all Messaging Services report at : http://www.marketresearchreports.com/messaging-services
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