LBS Market in China to grow at a CAGR of 46.85% during the period 2016 - 2020; Finds New Report

Report forecast the LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information.

The location of a device is determined by localization, which is based on the user's information such as navigation data, lifestyle, shopping habits, social networking activities, and use of public transportation. Location-enabled mobile devices include smartphones, tablets, and the devices fitted in vehicles. LBS provide useful information regarding ongoing local events, shopping, and location-based entertainment options. In addition, LBS have become an essential component of the marketing strategies and monitoring systems of small businesses.

The report covers the present scenario and the growth prospects of the LBS market in China for 2015-2020.

The market is divided into the following segments based on technology:

• Indoor LBS
• Outdoor LBS

According to the report, China is the largest mobile market in the world. Its infrastructure players Huawei and ZTE have a significant presence overseas, particularly in regions such as Africa. Mobile commerce has led to the rapid growth of mobile advertising. For instance, the Alibaba Group is expanding its e-commerce sales in other BRIC nations through AliExpress. Venue owners and brands are assessing the network capabilities of mobile devices to improve customer experience and engagement. Therefore, the adoption of indoor LBS and LBM is increasing among brands and retailers in China.

Further, the report states that while using LBS, people end up giving out details such as the places they visit, the people they meet, and the events they attend. Such information can be obtained illegally and misused. Therefore, many people are apprehensive about sharing their information with LBS providers.

LBS Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the LBS Market in China: Alibaba Group (Norinco Group), Baidu (IndoorAtlas), Dianping, NavInfo, and Tencent.

Other Prominent Vendors in the market are: AccuWeather, AutoNavi, China Mobile, DecaWave, Jiepang, Momo, NetEase, Qieke, Sensewhere, SINA, Sky-Mobi, Telenav, ZettaMobile, and ZTE.

Market driver

• Popularity of mobile commerce
• For a full, detailed list, view our report

Market challenge

• Privacy and security concerns
• For a full, detailed list, view our report

Market trend

• Growing popularity of proximity-based mobile advertising among enterprises
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 58 pages and 28 Exhibit “LBS Market in China 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by technology, Outdoor LBS market segmentation by application, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

For more information Visit at: http://mrr.cm/J56

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