Enterprise LBS Market in Southeast Asia to grow at a CAGR of 60.18% during the period 2016 - 2020; Finds New Report

Report forecast the enterprise LBS market in Southeast Asia to grow at a CAGR of 60.18% during the period 2016-2020.

LBS use geographic information system (GIS) technology and the Internet to track the location of users. User-initiated LBS requires an Internet connection to obtain location information and provide search results. Location-enabled mobile devices include smartphones, tablets, PNDs, and location-enabled in-dash devices fitted in vehicles.

LBS are used for finding places and routes, tracking, obtaining traffic updates and real-time directions, LBA, location-based shopping, location-enabled searches, and location-based infotainment. These services have a broad range of applications across industry sectors such as retail, automotive, manufacturing, healthcare, oil and gas, and aviation.

Most enterprises in domains such as retail, logistics, and food processing use location-based search and advertising platforms to minimize operational costs. Increasing competition in the business environment and lower margins are prompting enterprises to focus on a more targeted form of advertisement that would increase operational efficiency and profitability.

The report covers the present scenario and the growth prospects of the enterprise location-based services (LBS) market in Southeast Asia for 2016-2020.

The market is divided into the following segments based on technology:

• Indoor LBS
• Outdoor LBS

According to the report, an important factor driving growth in this market is the increasing adoption of proximity-based advertising. Proximity-based mobile advertising provides numerous opportunities for businesses and also improves customer experience and engagement. The ability of proximity-based advertising to provide relevant offers and information to people and to help companies track data regarding the consumers at different locations will lead to the strong growth of the enterprise LBS market in Southeast Asia during the estimated period.

Further, the report states that since most LBS suites are hosted on open platforms to make computing simple, the security of user data is a serious concern.

Enterprise LBS Market in Southeast Asia 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the Enterprise LBS Market in Southeast Asia: Foursquare, Google, HERE, Singtel, and TomTom.

Other Prominent Vendors in the market are: Advanced Info Service, Burpple, Celcom Axiata Berhad, Digi Telecommunications, Globe Telecom, HungryGoWhere (Singtel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, PT XL Axiata, Qualcomm Technologies, Ruckus Wireless, ShowNearby, Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), Yelp, and YOOSE.

Market driver

• Adoption of proximity-based advertising
• For a full, detailed list, view our report

Market challenge

• Security and privacy concerns
• For a full, detailed list, view our report

Market trend

• Integration of location-based search with social networking websites
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 61 pages and 26 Exhibit “Enterprise LBS Market in SEA 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by technology, Outdoor enterprise LBS market segmentation by application, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

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