Report forecast the revenue of the social gaming
market in the US to grow at a CAGR of 19.63% over the period 2014-2019.
Social gaming refers to playing online games on
social media platforms, networking sites, or social media applications. It was
born as a result of the collaboration between the social networking site,
Facebook, and the popular game, Farmville, which was developed by Zynga in
2009. Following the success of Farmville on Facebook, social gaming became
increasingly popular across the globe. The social gaming market in the US is
one of the biggest markets worldwide. Most of the vendors focus on this region
for launching better and more creative games. For instance, games such as Candy
Crush Saga and FIFA series immediately witnessed an increase in their gamer
base following their launch on social media platforms in the US. An increasing
number of people have accounts on social networking sites and other platforms,
which is the primary reason for the popularity of social gaming in the US.
This report covers the present scenario and the
growth prospects of the social gaming market in the US for the period
2014-2019. To calculate the market size, the report considers revenue generated
from the three segments of the social gaming market in the US, namely, virtual
goods, advertising, and lead generation. In addition, the report discusses the
major drivers that influence the growth of the market. It also outlines the
challenges faced by the vendors and the market at large, as well as the key
trends that are emerging in the market.
According to the report, competition with friends is
the topmost reason for gamers to choose social gaming, and with the increase in
the number of friends on social media, gamers will be able to compete with a
larger number of friends in the network. The other reasons for the rise in the
number of social gamers in the US, in decreasing order of importance, are
socializing and interacting through games, user-friendly gameplay, and game
tournaments.
Social Gaming Market in the US 2015-2019, has been prepared
based on an in-depth market analysis with inputs from industry experts. The
report covers the landscape of social gaming market in the US and its growth
prospects in the coming years. The report also includes a discussion of the key
vendors operating in this market.
Key players in Social Gaming Market in the US
2015-2019: Electronic Arts (EA), King Digital Entertainment, Peak Games, Wooga
and Zynga
Other Prominent Vendors in the market are: Arkadium,
Crowdstar, DeNA, GREE, Kabam, Peak Games, Playdom and Pretty Simple Games
Market Driver
- Increase in number of social gamers
- For a full, detailed list, view our report
Market
Challenge
- Increased adoption of alternative gaming devices
- For a full, detailed list, view our report
Market Trend
- Use of analytics in social gaming
- For a full, detailed list, view our report
Key Questions
Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Spanning over 64 pages, “Social Gaming Market in the US 2015-2019” report
covers Executive Summary, List of Abbreviations, Scope of the Report, Market
Research Methodology, Introduction, Market Landscape, Market Segmentation by
Revenue, Market Segmentation by Number of Social Gamers, Buying Criteria,
Market Growth Drivers, Drivers and their Impact, Market Challenges, Impact of
Drivers and Challenges, Market Trends, Trends and their Impact, Vendor
Landscape, Key Vendor Analysis.
For
further information on this report, please visit-
http://mrr.cm/4mF
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