Saudi Arabia’s ICT market is the biggest in the
Middle East in terms of capital value and volume of spending. The future is
promising, with both government and businesses keen on keeping up to date with
the latest telecom developments. Smart technologies, in particular, offer
interesting opportunities for investors.
The mobile market in Saudi Arabia is fiercely
competitive. Reported penetration rates are upward of 180%, but mobile indicators
tend to fluctuate due to the country’s fluid population with large numbers of
pilgrims and expatriate workers. Services are provided by three Mobile Network
Operators (MNOs) – STC, Mobily, and Zain – and by two Mobile Virtual Network
Operators (MVNOs) – Virgin Mobile and Lebara. Saudi Arabia is the second
country in the gulf region (after Oman) to have allowed MVNOs, but other
countries are likely to follow suit, as Saudi Arabia is generally considered
the region’s trendsetter.
The fixed broadband market is experiencing a major
technology shift from ADSL to fibre, with STC expanding FTTH coverage to most
urban centres, and another two companies – Go Telecom and Mobily – also
offering FTTH services.
Mobile broadband subscriptions outnumber fixed broadband
subscriptions by a long way in Saudi Arabia, which reflects the country’s large
household size. While fixed broadband normally serves the home, mobile
broadband subscriptions are individual. Therefore, mobile broadband
subscriptions are likely to continue growing beyond the 100% per capita
penetration threshold due to some users having more than one mobile connected
device (for example, a smartphone plus a tablet), but fixed-line broadband will
hit market saturation when household penetration reaches 100% – which is not
far away for Saudi Arabia.
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