Mobile advertising refers to a form of advertising via mobile phones or
other mobile devices such as tablets. Although many view mobile advertising as
sub-segment of online advertising, its scope is far greater with over 7 Billion
mobile subscriptions worldwide.
Mobile advertising promises to drive revenue generation opportunities for App
developers, advertising networks, mobile platform providers and wireless
carriers alike. Currently in its early years, the market accounts for nearly
$21 Billion in annual revenue.
The growing penetration of smartphones and tablets has further extended the
addressable market for mobile advertising as users spend an increasing amount
of their time with these devices. By the end of 2020, tablet based advertising
campaigns alone will generate more than $27 Billion in global revenue,
following a CAGR of nearly 25% between 2014 and 2020.
The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report
provides an in-depth assessment of the global mobile advertising market. In
addition to covering the business case, market drivers, challenges,
opportunities, key developments, industry roadmap, ecosystem, key player
profiles and strategies, the report also presents comprehensive forecasts for the
mobile advertising market from 2014 till 2020, including an individual
assessment of 2 device form factor submarkets, 9 application & media
submarkets, and 25 country submarkets.
For further information concerning the research report "The Mobile Advertising (mAdvertising)
Market: 2014 - 2020" please visit: http://mrr.cm/ZSK
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