Japan is preparing to face a
myriad of challenges in the coming decade with looming social and economic
changes ahead. Accelerated globalisation sees the increasing influence of
emerging countries in the international community and the global economy. This,
coupled with the global shift to a more sustainable society, is forcing
governments and industry to engage with environmental issues and ensure
efficient use of energy and resources.
In its home market, Japan
has an aging and decreasing population base that demands the creation of
appropriate social systems and supports services. The market has also seen a
change in values and the behaviour with people wanting quality instead of mass
consumption. At the same time there has been a shift from personal ownership to
efficient use and sharing of resources. As it happens, Japan's sophisticated IT
infrastructure and high broadband penetration sets the scene for improved
productivity, convergence of industries and a more flexible industrial
structure.
Clearly Japan has been a
dynamic leader in many aspects of global and regional telecommunications. The
government has been particularly active in regulating its telecommunication
industry in such a way as to introduce more effective competition. This competitive
market has been challenged to develop the most effective business structures to
achieve commercial success.
A key 2010 government-led
initiative is the 'New ICT Strategy' which aims to realise a
"knowledge/information society" by switching from a society led by
government and providers to a society led by citizens (taxpayers and
consumers). It focuses on key strategies in the lead up to 2020 to support the
sustained growth of Japan.
The strategic goals include:
- improved e-government
- high-quality medical services using ICT
- a nationwide environment for school education and lifelong learning using ICT
- creation of new markets worth approximately 70 trillion
- universal deployment of the smart grid
- using ICT to halve traffic congestion on key roads nationwide
- advancing intensive R&D in strategic fields (eg next-generation optic networks, next-generation wireless, cloud computing, smart grid, robotics, 3D video).
These initiatives support
and drive technological development and advanced infrastructure. Through this
sustained oversight, the government has already ensured that Japan can claim
one of the world's leading mobile telephone markets, not only in terms of size
but also in terms of innovation and, in particular, its ability to be early
with the introduction of advanced technologies. With 3G subscriber numbers
having peaked at around 97% of all mobile subscribers coming into 2013, Japan
has shifted its focus to 4G/LTE becoming the fourth country in the world to
introduce this next generation platform. Competition has been intensifying in
areas such as low pricing, a wide variety of handsets, music, video, e-books,
and other content services. Not surprisingly the volume of smart phones and
telecommunications modules entering the market has been rapidly increasing.
Japan can also claim to have
developed one of the most advanced broadband environments in the world. It is
the third largest broadband market in the world after the US and China.
Especially noteworthy has been the continued strong uptake of FttH services
(with a corresponding move away from DSL). In the fixed-line market the
expansion of broadband services centred on FttX is accompanied by an ongoing
convergence between fixed-line and mobile communications broadcasting. As a result,
competition between services has entered a new phase. With content and services
driving revenue and profitability, the telecom operators now, more than ever,
need to focus on leveraging their full-service network capabilities and take
advantage of the new opportunities presented by a digital age.
For more information see: http://mrr.cm/ZST
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