Mobile payments represents a huge market
opportunity and quite simply one of the most dynamic and fast-evolving arenas
within the convergence of wireless and commerce. Many aspects of the mobile
payments ecosystem are evolving including what people buy, how purchases are
made, what devices are used, how purchases are funded, how merchants or
producers are monetized, and even the identity of sellers and buyers.
Payment solutions can be categorized on the
basis of the payment settlement methods, which are instant-paid, postpaid, prepaid
or a combination of these. Funding methods for payments vary in accordance with
many factors including type of wallet, specific solution, device used for
payment, back-office systems, and more. The mobile entire value chain varies
considerably from billing to funding based on many factors including vendors,
specific solutions, degree of banking integration (if any), and other key
factors.
This research evaluates the mobile payments
ecosystem, technology, and players including payment interface systems such as
NFC, mobile wallets and integration with financial institutions. The report
analyzes different mobile payment interfaces, devices, and methods as well as
their corresponding support systems. The report compares different vendor
solutions for wireless wallet and their prospects. The report also assesses the
challenges within the payment industry and defines a roadmap for mobile
payments evolution through 2017.
This research includes Wireless Solutions to
Improve In-store Sales, Optimize Shopper Engagement, and Combat
"Showrooming", which evaluates solutions to improve in-store sales,
increase shopper loyalty, and overall engagement. These solutions include
mobile shopping applications, friend locator and recommended buying,
location-based marketing/advertisements, embedded entertainment (also known as
"gamification"), social commerce, data intelligence, and more. The
report provides retailer strategies and solutions.
Target
Audience:
- Mobile network operators
- Mobile commerce companies
- Wireless device manufacturers
- Merchants and producers of all types
- Mobile content and application providers
- Banking and other financial services companies
Report
Benefits:
- Mobile payments and wireless wallet forecasts through 2019
- Identify key trends and challenges across the mobile payments space
- Understand the role of wireless in shopping, payments and the overall commerce spectrum
- Identify the key drivers, leading companies, solutions, technologies and systems for payments
- Understand the use of wireless and supporting systems for digital and physical goods payments
- Identify the different wallet types and understand the differing levels of integration with banking
- Understand the market potential of the smartphone enabled, socially connected, entertained shopper
- Understand the role of mobile as part of wider retail strategies including strategies to combat ‘showrooming’
Spanning over 190 pages and 19
Figures, “Market for Mobile Payment
Solutions: User Interfaces, Wallets, and Banking 2014- 2019” report
covering the An Overview of Mobile Payment Technology, Mobile Payment User
Interface, Mobile Wallet, Market Analysis & Forecasts, Appendix.
For
more Information visit : http://www.marketresearchreports.com/mind-commerce/market-mobile-payment-solutions-user-interfaces-wallets-and-banking-2014-2019
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