Despite market liberalisation, some areas of
Greece’s telecoms market remain relatively underdeveloped. The fixed-line
incumbent OTE continues to dominate all sectors though the telecom regulator
has shown increasing success in promoting competition, with local loop
unbundling deployed to deliver competing fixed-line services. Promoting
competition in the telecom sector was one of the EC’s conditions for Greece’s
financial bailout over the last few years. The report introduces the key
aspects of the Greek fixed-line telecoms market, outlining the regulatory environment,
assessing the major players and providing relevant operational data and
financial statistics for the operators and the market.
Broadband penetration in Greece is developing
rapidly following the incumbent’s promotion of services and improving competition
based on regulatory mandated network access. Increasing broadband uptake and
deployment of faster ADSL2+ networks has in turn supported the launch of IP
services such as broadband TV. Digital TV services are available via IPTV,
satellite and Digital Terrestrial. An increase in internet usage by the broader
population is fostering an internet society, with notable developments in the
public administration (e-government) sector. Covering these topics, the report
offers an insight into Greece’s broadband and digital media markets, presenting
overviews of key technologies and market developments, a range of data, and
broadband forecasts to 2020.
Greece has a well-developed mobile market
characterised by high SIM card penetration. The market is dominated by the
three mobile network operators Wind Hellas, Vodafone Greece and OTE’s Cosmote.
Tariffs have fallen in recent years as a result of competition and regulatory
mandated reductions in MTRs. The recent auction for renewed licences in the
900MHz and 1800MHz bands provided €380 million for the cash-strapped government
as well as additional capabilities for MNOs to expand mobile broadband. These
operators are focussed on growing revenue through developing the mobile data
sector, for which they have concentrated investment in network upgrades for
HSPA and LTE. The search for growth has also led Cosmote to pursue merger and
acquisition activities in lesser-developed markets within the Balkans region.
The struggling Wind Hellas in mid-2013 arranged a network sharing deal with
Vodafone by which both operators hoped to cut costs, though Vodafone will not
share its LTE infrastructure. The report provides an overview of Greece’s
mobile market, covering regulatory and market developments, and the latest
financial and operating statistics of the key players.
For detailed information, table of contents
and pricing see: http://www.marketresearchreports.com/paul-budde-communication-pty-ltd/greece-telecoms-ip-networks-digital-media-and-forecasts
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overview reports at http://www.marketresearchreports.com/country-overview-telecom
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