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| Market Opportunity: Location-based Services |
Sometimes considered a stand-alone service,
often thought about only in precise positioning terms, location determination
may also be on a proximity basis. In all cases, location adds value to
applications and is thus an enabler of MVAS applications.
Location-based Service (LBS) applications use
of information about the whereabouts of the wireless or mobile device is
located, with that device usually being directly connected to or associated
with a human or physical asset.
Wireless devices may be fixed or mobile.
They include, but are not limited to, wireless phones, laptops, portable
navigation devices, and embedded systems. Amassed with location identification
are a host of functions ranging from marketing and payments, safety and
security, and social networking and local business search.
Target Audience in this market research -
- Mobile network operators
- LBS application developers
- Wireless infrastructure providers
- Mobile content developers and aggregators
- Mobile commerce and advertising companies
Inquire about this report:
MarketOpportunity: Location based Services
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