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| Market Opportunity in Mobile Marketing and Advertising Worldwide |
People often categorize “mobile
marketing” within a large bucket of things that include mobile customer
relationship management, mobile search, mobile entertainment and
personalization, mobile couponing, and mobile advertising.
We define each here to create a
reference regarding the relationship of each to “mobile marketing”.
Mobile advertising will steadily
morph to other devices, including tablet devices, network computers, e-readers,
and cloud computers.
Testing of ads for compatibility
on devices other than phones is highly recommended before committing to
purchase an ad.
Mind Commerce recommends
including mobile as an integral part of a cross-media marketing strategy that
builds upon current branding successes from television, online, print and
radio.
Target Audience in
this market research -
- Traditional
media outlets
- Mobile
network operators
- Mobile
platform developers
- Mobile
advertising networks
- Marketing
and advertising agencies
- Smartphone
and tablet manufacturers
- Mobile search and
content aggregators
Inquire about this report:
Market Opportunity: Mobile Marketing and Advertising
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