Market Opportunity: Location-based Services

Market Opportunity: Location-based Services

Sometimes considered a stand-alone service, often thought about only in precise positioning terms, location determination may also be on a proximity basis. In all cases, location adds value to applications and is thus an enabler of MVAS applications.

Location-based Service (LBS) applications use of information about the whereabouts of the wireless or mobile device is located, with that device usually being directly connected to or associated with a human or physical asset.

Wireless devices may be fixed or mobile. They include, but are not limited to, wireless phones, laptops, portable navigation devices, and embedded systems. Amassed with location identification are a host of functions ranging from marketing and payments, safety and security, and social networking and local business search.

Target Audience in this market research -

- Mobile network operators

- LBS application developers

- Wireless infrastructure providers

- Mobile content developers and aggregators

- Mobile commerce and advertising companies

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Public Safety Broadband Market: Who's on FirstNet?

Public Safety Broadband Market: Who's on FirstNet?

This report is an overview of telecom veteran Frank Ohrtman's impressions gained while attending FirstNet's first public board of directors meeting accompanied by a tour of the Public Safety Communications Research labs where evaluated platforms were on full display.

If the success of FirstNet is to be judged by its stated goals, then FirstNet is not technically, financially or politically feasible.

In addition, FirstNet is not a solution for rural broadband. On the other hand, the work of the Public Safety Communications Research lab in evaluating LTE platforms for interoperability is perhaps the most valuable work of FirstNet-related efforts.

Those efforts may point to industry winners and losers not only in the US but in Asia, Latin America and the European Union as well.

Target Audience:

- System Integrators

- Public Safety Agencies

- LTE Radio Manufacturers

- Smartphone Manufacturers

- Cellular Network Operators

- Public Safety Network Operators

- LMR Infrastructure Manufacturers

- Public Safety Application Developers

- Mobile Computing Equipment Manufacturers

- Cellular Network Infrastructure Manufacturers 

Key Findings:

- The goals espoused by FirstNet for the nation-wide network are not feasible.

- FirstNet may not be funded as planned.

- The Public Safety Communications Research serves as a gatekeeper testing for interoperability and other aspects of 4G LTE products for the US public safety market.

- Industry winners: Those with products approved for interoperability in US 4G LTE public safety by PSCR. May lead to acceptance by US public safety buyers. Success here may lead to success in international 4G LTE public safety markets

- Industry losers: Those who do not participate in or fail FirstNet-related interoperability testing

Companies covered in this market research report are-

7Layers Lab, Aeroflex, Agilent, Alcatel-Lucent, Anite,Anritsu, At4 Wireless, CalAmp, Cassidian, Cetecom, Cisco, Elektrobit, FirstNet, General Dynamics, Harris, Inmotion, IPWireless, LGE, Motorola, MSI, NEC, Public Safety Communications Research, Public Wireless, Rohde & Schwarz, US Department of Commerce, Vodafone

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Market Opportunity in Mobile Marketing and Advertising Worldwide

Market Opportunity in Mobile Marketing and Advertising Worldwide

People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.

We define each here to create a reference regarding the relationship of each to “mobile marketing”.

Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers.

Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

Mind Commerce recommends including mobile as an integral part of a cross-media marketing strategy that builds upon current branding successes from television, online, print and radio.

Target Audience in this market research -

- Traditional media outlets

- Mobile network operators

- Mobile platform developers

- Mobile advertising networks

- Marketing and advertising agencies

- Smartphone and tablet manufacturers

- Mobile search and content aggregators

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Social Business Services in the Cloud: Market and Forecast Analysis 2013-2018

Forecast of Social Business Services in the Cloud 2013-18

Enterprise organizations are challenged with adopting optimized social business practices while integrating global teams, driving innovation, and increased productivity. The promise of Social Business Services in the Cloud is to transform customer information into a competitive advantage through a combination of insights and real-time customer experience/perceptions. Actionable information is derived through leveraging Big Data and related analytics.

Deployment to date indicate great potential with revenue improvements of 28% and 108% positive ROI. Despite great opportunities, deployment and operational challenges remain, including ensuring reliable and secure infrastructure, secured system, and network management.

This research analyzes the enterprise social software platform market and cloud deployment ranging from SMBs to enterprise-level organizations. The report includes SWOT analysis and comparative analysis by vendor, product, and solution. The report provides forecast analysis and a view into the future of Social Business Services in the Cloud.

Target Audience:

- Network operators

- Social networking companies

- Cloud infrastructure companies

- Enterprise companies of all types

- Social and cloud application developers

Key Findings:

- A landmark year for social/cloud in the enterprise, 2013 marks at least 50% of global enterprise will adopting social collaboration

- IBM is ranked number one among social platform vendors with considerable customer market share and will remain be the same

- The enterprise social and cloud collaboration software platform marketplace revenue is predicted to reach US$ 5.9 billion by 2018

- Worldwide enterprise collaborative IT spending is expected to grow at 26.1% CAGR representing an overall $ Trillion opportunity by 2018

Companies covered in this market research report are-

IBM, Salesforce, Microsoft, Yammer, NewsGator, Jive, Telligent, Socialtext, Mzinga, Communispace, Lithium, SucessFactors, Citrix, Oracle, Saba, Cisco, Orange, Accenture, Alcatel-Lucent, Dell, Siemens, Liveperson, LinkedIn, Facebook, Twitter, Ford, Satel Oy, Pt Bambu Desa, Ferring Italy, CME Federal Credit Union, American Family Insurance, Add Council & DDB

Inquire about this report: SocialBusiness Services in the Cloud: Market and Forecast Analysis 2013-2018

Defense ICT Spending in the UK to 2016/17 - Services Market

Defense ICT Spending in the UK to 2016/17 - Services Market

This report is based on Kable's detailed, bottom-up research and analysis of the UK public sector's spend on ICT and our five-year forecasts at a product and sector level.

 

Summary

This report contains a product-by-product market size and forecast for spend on services, including hardware maintenance, software maintenance, custom software, IT outsourcing, managed communications, IT consultancy, training, and systems integration within UK defense.

 

Scope

The scope of services markets covered  is as follows: 

 

Hardware maintenance

Also includes support but first-line helpdesk for end users is only included here if dedicated exclusively to specific hardware.

 

Software maintenance

Includes upgrades, patches and support but first-line helpdesk for end users is only included here if dedicated exclusively to specific software.

 

Custom software

Includes software development and tweaks/templates for off-the-shelf applications. Investment in open source software is included here.

 

IT outsourcing

A significant category that covers all outsourced provision of IT including desktop, hosting, and data centres and helpdesk.

 

Managed communications

This includes managed voice, data and mobile communications services attached to an SLA that requires the management and hosting of the majority of the service stack by an external provider. Simple calls and lines services are excluded.

 

IT consultancy

This category includes all professional services to ICT managers that are not covered by other services category. It also includes contract or temporary staff whom either the customer or the supplier prefer to identify as consultants.

 

Training

This applies to the training of ICT staff in ICT technologies and the training of non-technical staff in ICT applications, rather than the training of ICT staff in non-technical skills.

 

Systems integration

Contracted IT projects or programmes relates specifically to the deployment, configuration and roll out of one or more applications and associated infrastructure within an enterprise.

 

Reasons To Buy

We've assessed the impact of austerity and the coalition government's diminished appetite for reform, and mapped out the implications of structural and political change. We've assessed the impact of a weak recovery and a double-dip recession to reforecast ICT spend to 2017. A team of eleven analysts have calculated the ICT spend for every organization in this report's scope and aggregated this to provide an invaluable guide to the market.

 

Key Highlights

CAGR for services market in defense sector is 0.76%

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Whitehall supplier landscape: The supplier marketplace for ICT across Whitehall

Whitehall supplier landscape: The supplier marketplace for ICT across Whitehall

This report summarises the Whitehall supplier market place for ICT and looks at areas which have traditionally been thought of as territory of large ICT providers.

 

This overview of the market competition within the different elements of ICT is intended for those currently working with public sector clients, and those considering this market for the first time.

 

Introduction and Landscape

This report provides data on Whitehall ICT suppliers and identifies the prime suppliers in this market, providing marketers with the essential tools to understand their own and their competitors' position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.  

 

Bringing together Kable's research, modeling and analysis expertise in order to develop uniquely detailed market data. Allowing companies to identify the market dynamics that account for ICT market and which categories and segments will see growth in the coming years.

 

Key Features and Benefits

ICT suppliers within Whitehall: including top suppliers within different sectors and responses from organisations. This report summarises ICT suppliers in Whitehall across hardware, software, services and communications. 

 

Key Market Issues

Gain insight into SMEs involvement with providing ICT solutions to Whitehall. 

 

Key Highlights

This report explores the ICT market across Whitehall, its current state, its drivers and its evolution. It provides a current sizing of the ICT market and provides information on the increasing contestability of the market. The report focuses on landscape suppliers across Whitehall throughout hardware, software, services and communications.

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Buying and selling in the local market: Local government procurement and supplier landscape

Buying and selling in the local market: Local government procurement and supplier landscape

This report summariszes the top hardware, software, services and communication suppliers to local governments within the UK as well as providing a summary to how local authorities are purchasing ICT.

 

This overview of the market allows suppliers to enhance their understanding as well as validate existing assumptions about the market and allow them to identify companies which they ought to forge stronger bonds with.

 

Introduction and Landscape

This report provides data on ICT spending within local authorities, providing suppliers with detailed market data. Allowing companies to identify potential new areas to expand into or allow leading outsourcers to look for new partnerships or acquisitions. 

 

Bringing together Kable's research, modeling and analysis expertise in order to develop uniquely detailed market data. Allowing companies to identify the market dynamics that account for ICT buying and selling within local governments. 

 

Key Features and Benefits

Hardware, software, services and communication suppliers within local government. This report forecasts local government spending within the ICT sector.

 

Key Market Issues

• Gain insight into local government spending on ICT.
• Provides insight into ICT spending across hardware, software, services and communication sectors.
• Gain knowledge about the top suppliers to local governments.

 

Key Highlights

• ICT expenditure is increasingly channeled through service contracts which make the priority for many providers to forge stronger relationships with leading suppliers in the core growth areas. 
• Frameworks also remain the most popular procurement vehicle for local authorities. 82% of frameworks are currently managed by individual organisations.

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Comparing councils: An alternative approach to segmenting the local government marketplace

Comparing councils: An alternative approach to segmenting the local government marketplace

This report summarises the two biggest challenges facing councils in regards to financial pressure and growing service demands. 

 

This overview of the market evaluates what each council currently spends on services, and future demand for each service modeled on a number of different metrics.

 

Introduction and Landscape

This report provides data on council spending and demand for services thus allowing suppliers who are serving the market to identify, target and create specific strategies for targeting these groups.

 

Bringing together Kable's research, modeling and analysis expertise in order to develop uniquely detailed market data. Allowing companies to identify market dynamics that account for the ICT market and which categories and segments will see growth in the coming years.

 

Key Features and Benefits

Comparison between spending and demand on services within councils in England.

This report forecasts spending and future demand on ICT services within English councils.

 

Key Market Issues

• Gain insight into ICT spending and demand within English councils.
• Provides you forecasts for ICT spending with councils.
• Segmentation of the market based on underlying challenges faced by different councils.
• This report takes the change of revenue grants from central government between 2010-2011 to 2012-2013 into consideration.

 

Key Highlights

This report provides an alternative segmentation approach to demonstrate the challenges facing local authorities furthermore information relating to how councils are like to react to spending changes. This is data has also been broken down to provide comparisons for councils local to each other.

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Commissioning support units (CSUs) in the English NHS

Commissioning support units (CSUs) in the English NHS

This report is structured by considering an overview of the Commissioning support units (CSUs) in the English NHS, providing an overview of the functions of CSUs, comparisons and future developments within this sector. 

 

Introduction and Landscape

Kable's 2012 Commissioning support units in the English NHS report focuses on the structural changes to the health service in England.

 

Key Features and Benefits

Commissioning support units in England : including comparisons and future developments in this sector.

 

Key Market Issues

• Gain knowledge about business intelligence collaborations in the English NHS.
• Provides you with a comparison of commissioning support units.

 

Key Highlights

• The Health and Social Care Act, which became law on 27 March 2012, confirmed an extensive series of structural changes to the health service in England.
• Its greatest impact is on primary care. 1 April 2013 will also see around 212 clinical commissioning groups (CCGs) created.

To purchase and know more about this market research reports please visit: http://www.marketresearchreports.com/kable/commissioning-support-units-csus-english-nhs 

Defense ICT Spending in the UK to 2016/17 - Telecommunications Market

Defense ICT Spending in the UK to 2016/17 - Telecommunications Market

This report is based on Kable's detailed, bottom-up research and analysis of the UK public sector's spend on ICT and our five-year forecasts at a product and sector level.

 

Summary

This report contains a product-by-product market size and forecast for spend on telecommunications, including fixed line, networking equipment, and wireless/mobile within UK defense.

 

Scope

The scope of telecommunications markets covered  is as follows: 

 

Fixed line

This includes all spend on fixed voice and data services including calls and lines, fax, broadband, leased line, video and conferencing services. It also includes handsets and other fixed-line endpoints. Managed telecoms services are excluded from this and counted in the service category. We exclude the cost of associated network management software from this category where possible.

 

Networking equipment

• This category covers networking equipment for external connectivity: PBX, IP PBX and infrastructure (cabling, racks etc) that supports WAN and MAN networking. It covers WAN routers and all switches.
• It also includes commercial off-the-shelf software associated with communications network management, with VoIP and with converged communications platforms, although software that is primarily email client or server is covered under the appropriate software category.

 

Wireless/mobile

This category covers all mobile connections, handset costs and call charges. It includes voice, data and video over GSM, UMTS, satellite, microwave, TETRA, Wi-Max, and other wireless backhaul and last-mile technologies. It does not cover Wi-Fi, which falls under the network equipment category in hardware.

 

Reasons To Buy

We've assessed the impact of austerity and the coalition government's diminished appetite for reform, and mapped out the implications of structural and political change. We've assessed the impact of a weak recovery and a double-dip recession to reforecast ICT spend to 2017. A team of eleven analysts have calculated the ICT spend for every organization in this report's scope and aggregated this to provide an invaluable guide to the market.

 

Key Highlights

CAGR for telecommunications market in defense sector is -4.87%

To purchase and know more about this market research reports please visit: http://www.marketresearchreports.com/kable/defense-ict-spending-uk-201617-telecommunications-market 

Defense ICT Spending in the UK to 2016/17 - Software Market

Defense ICT Spending in the UK to 2016/17 - Software Market

This report is based on Kable's detailed, bottom-up research and analysis of the UK public sector's spend on ICT and our five-year forecasts at a product and sector level.

 

Summary

This report contains a product-by-product market size and forecast for spend on software, including application licences, middleware licences, and system licences within UK defense.

 

Scope

The scope of software markets covered  is as follows: 

 

Application licences

Commercial “off-the-shelf” application software. Tweaks and templates to applications are covered in the services category as custom software and as system integration. Applications are defined as software that is available to non-technical end users, largely productivity tools. This category also includes applications delivered as a service.

 

Middleware licences

Commercial “off-the-shelf” licences for middleware including database and web server products. This category also includes comparable products delivered as a service. 

 

System licences

Commercial “off-the-shelf” licences for operating systems and for network management software.

 

Reasons To Buy

We've assessed the impact of austerity and the coalition government's diminished appetite for reform, and mapped out the implications of structural and political change. We've assessed the impact of a weak recovery and a double-dip recession to reforecast ICT spend to 2017. A team of eleven analysts have calculated the ICT spend for every organization in this report's scope and aggregated this to provide an invaluable guide to the market.

 

Key Highlights

CAGR for software market in defense sector is -6.42%

To purchase and know more about this market research reports please visit:  http://www.marketresearchreports.com/kable/defense-ict-spending-uk-201617-software-market 

Defense ICT Spending in the UK to 2016/17 - Hardware Market

Defense ICT Spending in the UK to 2016/17 - Hardware Market

This report is based on Kable's detailed, bottom-up research and analysis of the UK public sector's spend on ICT and our five-year forecasts at a product and sector level.

 

Summary

This report contains a product-by-product market size and forecast for spend on hardware, including desktop PCs, portable PCs, servers, consumables, storage and network equipment within UK defense.

 

Scope

The scope of hardware markets covered  is as follows: 

 

Desktop PCs 

All desktop computers (including Apple Macs), including dumber devices and workstations used in “thin client” implementations.

We exclude all software licensing costs from this category and also (wherever possible) the costs of standard accessories such as monitors, keyboards and mice.

 

Portable PCs

This category includes laptop and netbook computers. Smartphone devices are covered in the wireless/mobile category. We do not believe that convergence is yet at the point where devices cannot be separated into telephones and computers. Again, software licensing costs are excluded.

 

Servers

This category includes servers, mainframes, and “mini” servers. Where possible, racking costs are not included.

 

IT Consumables

• Ink, toner cartridges.
• NB paper is not included here or elsewhere in the Kable taxonomy.

 

Network equipment (for local connectivity) 

LAN networking equipment including wireless and wireline routers, and local physical infrastructure including cabling, docking stations, racks. Converged IP networking infrastructure used for both voice and data is included in the category; dedicated VoIP infrastructure and all handset / IP PBX equipment is excluded.

 

Storage 

This category is for network attached storage and external storage devices, including USB sticks.

 

Peripherals and other hardware

This category covers input and output devices including printers, network-attached photocopiers and multi-functional devices, monitors, keyboards, mice, specialized display (eg whiteboards), web cameras, speakers. The category excludes audio/video conferencing and endpoint equipment, which is covered in the communications category.

 

Reasons To Buy

We've assessed the impact of austerity and the coalition government's diminished appetite for reform, and mapped out the implications of structural and political change. We've assessed the impact of a weak recovery and a double-dip recession to reforecast ICT spend to 2017. A team of eleven analysts have calculated the ICT spend for every organization in this report's scope and aggregated this to provide an invaluable guide to the market.

 

Key Highlights

CAGR for hardware market in defense sector is -3.60%

To purchase and know more about this market research reports please visit:  http://www.marketresearchreports.com/kable/defense-ict-spending-uk-201617-hardware-market