Self Organizing Networks (SON) Challenges and Market Opportunities for LTE and beyond, Third Edition

The Fourth Generation (4G) of cellular communications based on the Long Term Evolution (LTE) standard promises much great network capacity. This greater supply of bandwidth will stimulate the development, implementation and operation of many new applications, each with very unique quality of service, bandwidth, and performance needs.

It will be a much more complex network and this will facilitate a need for improved operations and OSS. A key driver for improving OSS for 4G systems, the so called Self Organizing Network (SON) has been introduced as part of the 3GPP LTE network framework. SON is expected to be deployed over time and ultimately have a dramatically positive effect on network operations and OSS.

This research evaluates SON capabilities, vendors, and solutions. It analyzes the function of SON relative to LTE and evaluates the benefits of deployment and operation. The report also discusses the future of SON beyond 4G. This research includes a forecast for overall OSS/BSS revenue.

Target Audience in this market research -

- Mobile network operators

- Wireless device manufacturers

- Wireless infrastructure providers

- OSS/BSS vendors and service providers

- Network optimization service providers

- LTE application developers and service integrators

- Managed service providers and service bureau organizations

Companies covered in this report are-

OPTIMI, ERICSSON, ACTIX, MOTOROLA, HUAWEI, NOKIA-SIEMENS, AIRHOP COMMUNICATIONS

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SelfOrganizing Networks (SON) Challenges and Market Opportunities for LTE andbeyond, Third Edition

Self Organizing Networks (SON) Challenges and Market Opportunities for LTE and beyond, Third Edition

Self Organizing Networks (SON) Challenges and Market Opportunities for LTE and beyond, Third Edition

The Fourth Generation (4G) of cellular communications based on the Long Term Evolution (LTE) standard promises much great network capacity. This greater supply of bandwidth will stimulate the development, implementation and operation of many new applications, each with very unique quality of service, bandwidth, and performance needs.

It will be a much more complex network and this will facilitate a need for improved operations and OSS. A key driver for improving OSS for 4G systems, the so called Self Organizing Network (SON) has been introduced as part of the 3GPP LTE network framework. SON is expected to be deployed over time and ultimately have a dramatically positive effect on network operations and OSS.

This research evaluates SON capabilities, vendors, and solutions. It analyzes the function of SON relative to LTE and evaluates the benefits of deployment and operation. The report also discusses the future of SON beyond 4G. This research includes a forecast for overall OSS/BSS revenue.

Target Audience in this market research -

- Mobile network operators

- Wireless device manufacturers

- Wireless infrastructure providers

- OSS/BSS vendors and service providers

- Network optimization service providers

- LTE application developers and service integrators

- Managed service providers and service bureau organizations

Companies covered in this report are-

OPTIMI, ERICSSON, ACTIX, MOTOROLA, HUAWEI, NOKIA-SIEMENS, AIRHOP COMMUNICATIONS

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Self Organizing Networks (SON) Challenges and Market Opportunities for LTE andbeyond, Third Edition

Mobile Network Operator Machine-to-Machine (M2M) Strategies

Mobile Network Operator Machine-to-Machine (M2M) Strategies

Machine to Machine (M2M) is unleashing a wave of new possibilities for data gathering, predictive analytics and automation. M2M can be employed in various mundane yet important tasks in virtually every industry/segment including healthcare, telematics, asset management, surveillance, power grid, connected home, connected car and much more. M2M services are a key part of every successful enterprise strategy to improve business processes, increase productivity, and cut costs through automated operations and processes. It empowers managers with greater awareness and insight into business and systems operations.

The M2M ecosystem is complex and includes device manufacturers, wireless service providers, integrators, platform providers and developers. When the traditional value-chain for M2M is taken into consideration, the role of telecom carrier is relegated to data transfer only. This leaves the mobile network operator to occupy a small value proposition. In order to capture larger portion of M2M value, leading carriers have positioned themselves so offer a variety of services, M2M platform, applications, and specialized solutions to cater to particular industry verticals such a fleet management. However, these initiatives require that the network operators leave their comfort zone to develop services outside their core business.

This report evaluates network operator M2M strategies from 16 global carriers representing North and South America, Europe, Australia, Asia and the Middle-East. Their strategies are not evaluated in isolation to M2M alone but rather within the context of their overall business strategies. This research report employs various analysis methodologies including Porter’s Five Forces Analysis.

This research is a must-read for anyone within the carrier M2M community including their partners, suppliers, customers, and competitors.

Target Audience in this market research -

- Mobile network operators

- Systems integration companies

- Enterprise companies of all types

- Investment and M&A companies of all types

- M2M equipment and service providers of all types

Companies covered in this report are-

AT&T, Telekom Austria Group, Deutsche Telekom, Etisalat Group, Everything Everywhere, France Telecom-Orange Group, KPN, Roger Communication, SingTel, Telefónica, Telenor, TeliaSonera, Telstra, Türk Telekom, Verizon, Vodafone

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Mobile Network Operator Machine-to-Machine (M2M) Strategies

Market Opportunity: Location-based Services

Market Opportunity: Location-based Services

Sometimes considered a stand-alone service, often thought about only in precise positioning terms, location determination may also be on a proximity basis. In all cases, location adds value to applications and is thus an enabler of MVAS applications.

Location-based Service (LBS) applications use of information about the whereabouts of the wireless or mobile device is located, with that device usually being directly connected to or associated with a human or physical asset.

Wireless devices may be fixed or mobile. They include, but are not limited to, wireless phones, laptops, portable navigation devices, and embedded systems. Amassed with location identification are a host of functions ranging from marketing and payments, safety and security, and social networking and local business search.

Target Audience in this market research -

- Mobile network operators

- LBS application developers

- Wireless infrastructure providers

- Mobile content developers and aggregators

- Mobile commerce and advertising companies

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Public Safety Broadband Market: Who's on FirstNet?

Public Safety Broadband Market: Who's on FirstNet?

This report is an overview of telecom veteran Frank Ohrtman's impressions gained while attending FirstNet's first public board of directors meeting accompanied by a tour of the Public Safety Communications Research labs where evaluated platforms were on full display.

If the success of FirstNet is to be judged by its stated goals, then FirstNet is not technically, financially or politically feasible.

In addition, FirstNet is not a solution for rural broadband. On the other hand, the work of the Public Safety Communications Research lab in evaluating LTE platforms for interoperability is perhaps the most valuable work of FirstNet-related efforts.

Those efforts may point to industry winners and losers not only in the US but in Asia, Latin America and the European Union as well.

Target Audience:

- System Integrators

- Public Safety Agencies

- LTE Radio Manufacturers

- Smartphone Manufacturers

- Cellular Network Operators

- Public Safety Network Operators

- LMR Infrastructure Manufacturers

- Public Safety Application Developers

- Mobile Computing Equipment Manufacturers

- Cellular Network Infrastructure Manufacturers 

Key Findings:

- The goals espoused by FirstNet for the nation-wide network are not feasible.

- FirstNet may not be funded as planned.

- The Public Safety Communications Research serves as a gatekeeper testing for interoperability and other aspects of 4G LTE products for the US public safety market.

- Industry winners: Those with products approved for interoperability in US 4G LTE public safety by PSCR. May lead to acceptance by US public safety buyers. Success here may lead to success in international 4G LTE public safety markets

- Industry losers: Those who do not participate in or fail FirstNet-related interoperability testing

Companies covered in this market research report are-

7Layers Lab, Aeroflex, Agilent, Alcatel-Lucent, Anite,Anritsu, At4 Wireless, CalAmp, Cassidian, Cetecom, Cisco, Elektrobit, FirstNet, General Dynamics, Harris, Inmotion, IPWireless, LGE, Motorola, MSI, NEC, Public Safety Communications Research, Public Wireless, Rohde & Schwarz, US Department of Commerce, Vodafone

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Market Opportunity in Mobile Marketing and Advertising Worldwide

Market Opportunity in Mobile Marketing and Advertising Worldwide

People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.

We define each here to create a reference regarding the relationship of each to “mobile marketing”.

Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers.

Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

Mind Commerce recommends including mobile as an integral part of a cross-media marketing strategy that builds upon current branding successes from television, online, print and radio.

Target Audience in this market research -

- Traditional media outlets

- Mobile network operators

- Mobile platform developers

- Mobile advertising networks

- Marketing and advertising agencies

- Smartphone and tablet manufacturers

- Mobile search and content aggregators

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Social Business Services in the Cloud: Market and Forecast Analysis 2013-2018

Forecast of Social Business Services in the Cloud 2013-18

Enterprise organizations are challenged with adopting optimized social business practices while integrating global teams, driving innovation, and increased productivity. The promise of Social Business Services in the Cloud is to transform customer information into a competitive advantage through a combination of insights and real-time customer experience/perceptions. Actionable information is derived through leveraging Big Data and related analytics.

Deployment to date indicate great potential with revenue improvements of 28% and 108% positive ROI. Despite great opportunities, deployment and operational challenges remain, including ensuring reliable and secure infrastructure, secured system, and network management.

This research analyzes the enterprise social software platform market and cloud deployment ranging from SMBs to enterprise-level organizations. The report includes SWOT analysis and comparative analysis by vendor, product, and solution. The report provides forecast analysis and a view into the future of Social Business Services in the Cloud.

Target Audience:

- Network operators

- Social networking companies

- Cloud infrastructure companies

- Enterprise companies of all types

- Social and cloud application developers

Key Findings:

- A landmark year for social/cloud in the enterprise, 2013 marks at least 50% of global enterprise will adopting social collaboration

- IBM is ranked number one among social platform vendors with considerable customer market share and will remain be the same

- The enterprise social and cloud collaboration software platform marketplace revenue is predicted to reach US$ 5.9 billion by 2018

- Worldwide enterprise collaborative IT spending is expected to grow at 26.1% CAGR representing an overall $ Trillion opportunity by 2018

Companies covered in this market research report are-

IBM, Salesforce, Microsoft, Yammer, NewsGator, Jive, Telligent, Socialtext, Mzinga, Communispace, Lithium, SucessFactors, Citrix, Oracle, Saba, Cisco, Orange, Accenture, Alcatel-Lucent, Dell, Siemens, Liveperson, LinkedIn, Facebook, Twitter, Ford, Satel Oy, Pt Bambu Desa, Ferring Italy, CME Federal Credit Union, American Family Insurance, Add Council & DDB

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