Video Streaming Market in China to grow at a CAGR of 29.74% during the period 2016 - 2020; Finds New Report

Report forecast the video streaming market in China to grow at a CAGR of 29.74% during the period 2016-2020.

China has the largest broadband user base in the world, with the majority of users accessing the internet through mobile devices. Despite high broadband penetration, China has one of the slowest broadband speeds globally. This trend is expected to change, following the network architecture improvements such as the completion of the two-year project to increase the number of nationwide internet traffic hubs from three to ten. DSL was the initial driving force for the growth of fixed broadband in China, which was followed later by Ethernet passive optical network (EPON) fiber and gigabit passive optical network (GPON) fiber.

China will be investing an estimated $22 billion by 2020 to expand broadband internet to remote and underserved parts of the country. More than 20 million households will gain better internet services as part of the plan. The plan covers 98% the country's villages and includes 50,000 villages that currently do not have access to broadband.

The report covers the present scenario and the growth prospects of the video streaming market in China for 2016-2020. To calculate the market size, the report considers revenue generated from advertisements, copyright distribution, value-added services, and others.

According to the report, a key growth driver is the demand for affordable entertainment. In 2015, it was estimated that approximately 26 hours per week were spent by the Chinese population on the internet. Video streaming is very popular among the population under 12-29 years in China who look up affordable and quality entertainment modes. More than 80% of internet users watched online videos more than twice a week in 2015. The number of video streaming users in China is approximately 480 million, which is 71% of its total internet users.

Further, the report states that one challenge that could hamper market growth is government restrictions. The ban and strict censorship board of China makes the sharing and uploading of content very difficult in China.

Video Streaming Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the video streaming market in China: Cntv.cn, iQIYI, Kankan, PPTV, Sohu, Tencent, and Youku Tudou.

Other Prominent Vendors in the market are: 360 Kan, 56.com, Baidu Video, M1905, pps.tv, V.qq, and Video Sina.

Market driver

• Demand for affordable entertainment
• For a full, detailed list, view our report

Market challenge

• Government restrictions
• For a full, detailed list, view our report

Market trend

• Ban on international television series
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 59 pages and 33 Exhibit “Video Streaming Market in China 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Broadband infrastructure in China, Industry overview, Market segmentation by revenue, Market attractiveness, Buying criteria, Comparison of China with the global video streaming market, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

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