Real-time Bidding Market in the US to grow at a CAGR of 24.78% during the period 2016 - 2020; Finds New Report

Report forecast the real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020.

Media consumption has been on the rise globally because individuals own multiple electronic devices. Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs. Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption.

For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices. These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms. Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency.

The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB.

According to the report, a key growth driver is the improved targeting of audiences. RTB enables advertisers to target their audience better and increases their access to deeper data and a broader range of inventory. As the displayed advertisement is relevant to the profile of the visitor, the relevancy, efficiency, and profitability of the ad increases. Programmatic advertising enables advertisers to adjust the advertising campaigns on a real-time basis.

Further, the report states that one challenge that could restrict market growth is the low transparency in the market. Only publishing and ad-exchange information are accurately known to the publisher, due to which their evaluation of inventory and ROI is based on limited information.

Real-Time Bidding Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the real-time bidding market in the US: ONE by AOL, BrightRoll, SpotXchange, Tremor Video, and TubeMogul.

Other Prominent Vendors in the market are: Adconion Media Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StickyADS.tv, and TobeMogul.

Market driver

• Improved targeting of audience
• For a full, detailed list, view our report

Market challenge

• Low transparency in market
• For a full, detailed list, view our report

Market trend

• Shift of RTB advertisements to mobile web
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 61 pages and 32 Exhibit “Real-Time Bidding Market in the US 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Revenue flow in RTB market, RTB versus TV advertising, Market segmentation by type of auction, Market segmentation by type of ad, Market segmentation by device, Market segmentation by application, Buying criterion, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

For more information Visit at: http://mrr.cm/Jep

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