LBS Market in the GCC to grow at a CAGR of 32.85% during the period 2016 - 2020; Finds New Report

Report forecast the LBS market in the GCC to grow at a CAGR of 32.85% during the period 2016-2020.

LBS is used to track the location of users within a wireless network using location-enabled mobile devices. It uses geographical information system (GIS) technology and the Internet to track the location of users. It is used for finding places and routes, tracking, obtaining traffic updates, and real-time directions, finding information about ongoing local events, and location-based advertising and infotainment. Location-based services improve customer support, workforce management, service delivery, and marketing effectiveness.

The report covers the present scenario and the growth prospects of the LBS market in the GCC for 2016-2020. To calculate the market size, the report considers revenue generated from the sales of indoor and outdoor LBS in the GCC countries such as the Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE).

The market is divided into the following segments based on usage:

• Indoor LBS
• Outdoor LBS

According to the report, the adoption of smartphones has increased rapidly among consumers in the GCC, particularly in the UAE and Saudi Arabia. Increasing demand for smartphones is significantly affecting the LBS market. This scenario is leading to the introduction of new smartphone models by OEMs and the development of innovative apps by application developers.

Further, the report states that consumers using LBS expect reliable and accurate real-time information to be provided by LBS providers. However, providing accurate information is a difficult task, and the accuracy in real-time location-based search results is measured by the relevancy of the information provided by search providers.

LBS Market in GCC 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the LBS Market in GCC:  Etisalat, Google, HERE, Nearbuy, TomTom and Zain.

Other Prominent Vendors in the market are: Adfalcon (Noquoush), Affno, Aislelabs, Batelco, BoingoWireless, Careem, Carpool Arabia, DeviceBee Technologies, du telecom, Facebook, Foodonclick, GISTEC(Esri), Gpsintegrated, GPSmyCity.com, Guiddoo, Howlak, Intracom Middle East, Microsoft MyDXB, Omantel, Onwani, Polaris Wireless, Renna, Sekurus, ShopperTrak, SITA, Snakeware alledaags, Solutions 4 Mobility, The Dubai Mall app, Timeoutdubai, Vicinity Media, Viva, Vodafone Qatar, and Ymdiapp

Market driver

• Rise in adoption of Internet-enabled devices
• For a full, detailed list, view our report

Market challenge

• Lack of reliability and accuracy of data
• For a full, detailed list, view our report

Market trend

• Increased use of beacons
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 58 pages and 27 Exhibit “LBS market in GCC 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market Overview, Market Landscape, Market segmentation by user location, Outdoor LBS: Market segmentation by service, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

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