The telecoms market is very important to the Iran
economy and provides one the largest non-oil based revenue streams. Improving
and expanding telecoms infrastructure has been the focus of investment in
recent years, and Iran's tech savvy, young population is eager to take up next
generation services.
In recent years, foreign companies were reluctant to
invest in Iran's ICT market due sanctions placed against it. However with the
easing and possible lifting of these sanctions; it is expected that attention
will again turn towards this potentially lucrative market.
Current penetration levels indicate room for
continued revenue growth. Mobile data services are available but account for a
small proportion of total revenue. This is expected to increase over time as
mobile data services increasingly underpin future revenue growth, made possible
by the launch of 3G/HSPA services. In November 2014 the first 4G LTE network
was also launched by MTN Irancell.
Despite the relatively low penetration of fixed
broadband in Iran; there are moves underway to improve broadband access with
the FttX operator Iranian-Net currently deploying a fibre network which aims to
have 8 million customers by 2020.
It is impossible to discuss Iran's telecom sector
without considering the impact of censorship. Tensions over unresolved
censorship issues continue to stifle Iran's telecoms growth as the government
attempts to restrict or block access to various online and mobile apps. Facebook,
Twitter and Whatsapp are just some of the social apps which have faced banning
in Iran.
However at the same time, the country is developing
its own local versions of similar international services. Aparat is one
example, which offers Iranian's a YouTube like services. Iran is also a large
user of its social media network called Crood and Mihanblog.com is a popular
local blogging site. For photo-sharing Iran has established a site called
Lenzor and another initiative is the development of its own search engine
"Yooz". In 2015 it was reported that Iranian's may soon have access
to their own mobile messaging service called Zoobi.
The e-commerce sector has experienced local organic
development as well. Without access to eBay or Amazon, Iran's own Esam became a
replacement and instead of PayPal, Iran offers its own ZarinPal.
For more
information see - http://mrr.cm/4Ei
Find all Mobile Services
Reports at: http://www.marketresearchreports.com/mobile-services
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