IP video
techfoundational purchase and upgrade budgets allocated by global
operators, broadcasters/programmers (bridging linear and on-demand), OTT
services, VOD services, Live-to-VOD integrations, network DVR and the
enterprise (on-premises and in the cloud) are expected to surpass $18 billion
in 2015.
On the sell-in side, the IP video tech industryis
populated with mature technologies, modules, content management services and
workflow platforms that continually evolve through organic R & D,
acquisition and 3rd party integrations, and positioned to capture ashare of
this expanding market.
IP video technology services, workflow, modules,
integration consulting, systems integration, adtech solutions (desktop, mobile
and cross-channel) along with CDN providers grew their businesses by 33.5% in
2014 and generated $13.1 billion (excluding Google’s DoubleClick cross-channel
operations, Facebook, Twitter, Amazon Web Services/AWS and Conversant).
Including AWS,
audience platforms Facebook and Twitter, DoubleClick, iAd, Conversant et. al.,
market value is forecast at $36 billion in global 2015 receipts, according to
this study
This 800+ pageinvestmentand work requirements
resource, IP Video Tech 360: The Value Chain 2015 – 2017, Module to Workflow
Integration, examines sell-inapproaches, pricing, business/billing, market
verticals, what buyers are demanding, who is buying, what is being purchased
andtotal outlays.
The IP video tech space is a complex environment of
media formats and players, bandwidth provisioning, video CMS from ingest to
monetization, site and server side video ad insertion, and prior generations of
technology in various stages of upgrading.
Value chain principals include Akamai, Limelight
Networks, Level 3, Highwinds, ChinaCache, Brightcove, Ooyala, thePlatform,
Kaltura, Tivo/DigitalSmiths, Piksel, Adobe Primetime, BlackArrow, Canoe, Tremor
Video, FreeWheel, Visible World, Vindico, Rocket Fuel, Sizmek, YuMe, Buzz City,
Amobee, Madhouse, Opera MediaWorks, RhythmOne, Smaato and many more.
Business analyses includes M & A activity (deal
prices, revenue multiples). Operational information furnishesnumber of
accounts, MRR, fill rates, billings and billing models,impressions delivered or
cleared, business model constructs, publisher payout percentages, core competencies,revenues
(2006 - 2017), global reach, market share, revenue trajectories, R & D
initiatives, competitiveassessments andstrategic partnering initiatives.
This report’s wide-ranging Q & A sections are
conducted with seniorexecutives, technology and salesprofessionals to explain
markets, growth triggers, networks, systems integration, solutions innovation,
software, sales and account acquisition strategies.
For further information on this report, please visit- http://mrr.cm/47j
Find all Home Video
and Video-on-Demand (VoD) Reports at:
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