With mobile operators in Pakistan
starting to shift their focus to value-added services, there was much
anticipation in the market place when the PTA finally issued 3G licences
through an auction process in April 2014. The government had in fact started to
assign these licences way back in 2007. But delay after delay had occurred,
much of which had not been properly explained by the authorities. When the
licences were finally issued there were rapid network rollouts by the four
operators that had secured licences at auction. In the meantime, overall mobile
subscriber growth was continuing at a healthy rate of around 10% as the total
number of subscribers passed 140 million in mid-2014.
Whilst the regulatory authorities had
badly fumbled the task of auctioning the 3G licences, there was much of a
positive nature in the Pakistan government’s opening up of the telecom market.
The progressive implementation of the reform plans over a number of years had
triggered a period of strong growth in the local telecom market. Up until
recently the energy and growth was predominantly in mobile services; as the
mobile market moderates, the focus has shifted to broadband access in its
various forms. In the meantime, there has been no significant activity in
fixed-line services as originally intended and in fact subscriptions in this
sector are in decline.
Earlier on Pakistan’s telecom market had
struggled with the transition from a regulated state-owned monopoly to a
deregulated and competitive environment. The government initially focused on
fixed lines setting out ambitious plans to increase fixed-line teledensity.
After peaking at around 4% in 2008, fixed penetration had fallen to around 3%
coming into 2014. And, at the same time, the majority of these fixed lines were
in urban areas. A more balanced distribution would certainly be desirable in
the longer term as 70% of Pakistan’s population live in rural areas. Some good
news in the fixed-line market seemed to come with the arrival of Wireless Local
Loop (WLL) services and the licensing of a multitude of WLL operators. This
technology helped sustain what the limited fixed-line segment. WLL services
constituted around half of the total fixed-line subscriber base by 2012, but
this market segment had also started a decline by 2014.
Meanwhile, the focus of the market
changed; the whole telecom landscape in Pakistan having shifted to mobile
services with a phenomenal expansion occurring in this sector from 2005/2006
onwards. The number of mobile subscribers jumped from less than two million to
100 million in just eight years. Interestingly, despite the significant
tightening of the national economy during 2009 the mobile market continued to
expand at an annual rate of between 5% and 10%. The mobile networks were
already covering well in excess of 90% of the population by then and this
coverage continued on its expansion path.
While mobile penetration was strong and
continuing its positive growth, internet penetration remained at relatively low
levels coming into 2014. Broadband growth had been of particular concern with
almost negligible growth for many years; finally, 2008/09 saw a promising
upsurge in broadband subscriptions and this fresh growth pattern growth looked
to be continuing, boosted by the spread of competition throughout the market
and the increased adoption of wireless broadband solutions. Total broadband
penetration remained relatively low, however, sitting at around 2% by mid-2014.
Control of internet content remained a
big issue in Pakistan. The government has directed that the monitoring of
websites for ‘anti-Islam content’ be undertaken by the PTA, the telecom
regulator. By 2012, amid growing concern about greater restrictions on internet
access in the country, the Human Rights Commission of Pakistan (HCRP), an
independent body, said that already about 13,000 sites were inaccessible. The
regulator said that the figure was closer to 2,000 sites. By 2013 the
censorship of the internet by the government was becoming more intense. In a
move in the opposite direction, in May 2014 Pakistan’s parliament voted
unanimously to lift a ban on YouTube which had been blocked in the country
since 2012.
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