Brazil Telecommunications Report Q4 2014, New Report Launched

Telefónica's bid for wireline operator GVT has been accepted, beating out rival offers from Telecom Italia. BMI highlights the greater potential for converged service offerings for Telefónica on completion of this deal, leveraging its superior mobile subscriber base into expanded multiplay offerings with fixed line telephony, broadband internet and pay-TV services.

The Brazilian market continues to record growth in these four sectors and there are attractive opportunities in the broadband internet and pay-TV segments in particular. Telefónica faces strong competition in this arena from América Móvil, which operates Claro in the mobile sector and owns wireline providers Net Serviços and Embratel. América Móvil launched its first quadruple-play offering in August 2013 and is looking to complete the integration of its three units under the Claro brand by the end of 2014, having been approved by the antitrust regulator in August 2014.

This move will consolidate its mobile, fixed and pay-TV customers, increase brand awareness and lower operational costs, creating an even stronger player in the Brazilian telecoms market. With a stronger Telefónica and América Móvil, Oí and Telecom Italia will need to improve their own converged service offerings to remain competitive.

Key Data

The mobile market continues to expand but at a slower pace. Total subscriptions reached 279.9mn in Q214, up by 3.8% y-o-y, while penetration reached 138.5%. LTE subscriptions reached 3.27mn at the end of Q214, showing good growth since the technology was launched in H113. Vivo is the market leader with 1.281mn LTE connections and 39.2% of the total.

Spanning over 129 pages, “Brazil Telecommunications Report Q4 2014” report covering the Industry Forecast, Market Overview, Regulatory Development, Company Profile, Methodology.

Know more about this report at – http://mrr.cm/ZDC

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