Mobile Services Market Report - 73 Shared-Data Offerings Globally That Fall Under Four Core Pricing Models

This is a first report of its kind that looks into shared data plan opportunities, business models and pricing structures.

Shared-data plans for consumers become mainstream in Europe and North America as mobile service providers in other regions test the waters with innovative propositions.

Of 73 shared-data offerings documented globally in the second quarter 2014 by research team, 38 appear in Europe, 6 in Canada and the USA and the remaining 29 in Africa, Asia Pacific , the Middle East and North Africa.

Despite being the world’s most connected region by mobile subscriptions, predominantly prepaid Asia Pacific is yet to see a shift towards data propositions that allow sharing and consumption among multiple devices. Research forecasts that shared-data offerings will take Asia Pacific andLatin Americaby storm as operators are exploring ways to monetise on data services and encourage customers to stay with their provider.

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Driving the global momentum to shared-data propositions is operators’ desire to capitalise on the continuously expanding connected device ecosystem.

According to research, the most popular shared-data plan model allows multiple secondary SIMs, suitable for use in data-only devices such as tablets and dongles, share the inclusive data allowance of a primary SIM’s service plan. Despite this being a popular pricing model across all regions, several European and North American markets also see a comeback of family plans where multiple SIMs of multiple users share a central pool of data, minutes and messages.

About the DataShared Plan Opportunities, Business Models and Pricing Strategies report looks in detail at the shared-data plan opportunity, business models and pricing structures. The report published in PowerPoint is accompanied by a comprehensive tracker of 73 shared-data offerings and their specifics.