Report forecast the global augmented reality market to grow
at a CAGR of 65.24% during the period 2017-2021.
AR technology is used to blend digital content into the
physical world. Computer-generated images of an individual's surroundings along
with relevant information are displayed in a user’s field of vision. The
technology enhances user experience through mobiles apps developed specifically
for using AR. The concept of AR has existed for several decades, although it
has just gain popularity. The technology has the capability to cater to all
industries and fulfills the need to connect the real world with the virtual
world.
The report covers the present scenario and the growth
prospects of the global augmented reality market for 2017-2021. To calculate
the market size, the report considers the revenue generated by vendors
developing engines, software, and hardware for a device. The report also
considers the revenue generated from the various sources such as paid AR apps,
advertisements within AR apps, In-app purchases, revenue generated by AR
vendors that develop mobile advertisements for third parties such as PepsiCo
and Volkswagen, revenue generated by vendors developing AR apps for sectors such
as healthcare, retail, real estate, and industrial and sale of HMDs and smart
glasses.
The market is divided into the following segments based
on geography:
- Americas
- APAC
- EMEA
According to the report, one of the major drivers for this
market is increasing dependence on apps and proliferation of AR apps for
numerous activities. A mobile app is a software developed for use in
small-sized wireless computing devices such as smartphones and tablets. The
large-scale adoption of smartphones globally has increased the use of AR apps.
People have become dependent on apps as they make life simple.
Further, the report states that one of the major factors
hindering the growth of this market is lack of AR content. There are a large
number of AR apps available in the market. These apps are developed mostly by
individuals and companies. However, the majority of these apps fail to meet
user expectations and become a success, thereby reducing the growth potential
and acceptance of AR among consumers. The majority of the apps fail to meet
customers' expectations because they lack content and do not have the feature
of adding new or additional content.
Global Mobile
Augmented Reality Market 2017 - 2021, has been prepared based on an
in-depth market analysis with inputs from industry experts. The report covers
the market landscape and its growth prospects over the coming years. The report
also includes a discussion of the key vendors operating in this market.
key players in the global augmented reality market: Apple,
Atheer Labs, Augmented Pixels, Aurasma, Blippar, Catchoom, Cinoptics, DAQRI,
HTC, Meta, NGRAIN, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm,
Rockwell Collins, Sensics, Sieko Epson, Technical Illusions, Thales, Total
Immersion, Vuzix, WeAR Studio, Wikitude, and Zappar.
Other prominent vendors
- Abbott Vascular
- Abiomed
- AtriCure
- Biosensors International
- Biotronik
- BioVentrix
- C. R. Bard
Market driver
- Increasing dependence on apps and proliferation of AR apps for numerous activities
- For a full, detailed list, view our report
Market challenge
- Lack of AR content
- For a full, detailed list, view our report
Market trend
- Use of SLAM technology
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Spanning over 83 pages and 25 Exhibits “Global
Mobile Augmented Reality Market 2017 - 2021” report covers Executive summary, Scope
of the report, Market research methodology, Introduction, Market landscape, Technology
landscape, Mobile AR value chain, Market size and forecast, Market segmentation
by application, Market segmentation by end-user, Geographical segmentation,
Market drivers, Impact of drivers, Market challenges, Impact of drivers and
challenges, Market trends, Vendor landscape, Appendix.
For
more information Visit at: http://mrr.cm/3yY
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