The IP video program marketplace is a sprawling
collection of non-linear contributory channels feeding into, and intermingling
with broadcast television, and likewise supported byawide-ranging mix of
advertising, subscription, paid channels, events and services on course toyield
$21.8 billion in 2015 combined receipts.
Leveraging off three successive years of high
double-digit annual increases, the IP video marketplace is currently forecast
to settle into a more moderate growth pattern of 16.1% in 2015, poised to
produce a 2003 – 2018 CAGR of 37.5%.
IP video subscription, paid channel and event
services have scored 50+% of marketplace revenue since 2012, according to the
industry trade resource IP Video Marketplace Monetization 2015 – 2018: Ad
Spend, Subscription, Paid Channels and Event Programming Receipts, report.
IP video advertising (all formats, including
pre-roll/in-stream, in-banner, authenticated sign-in, VOD impressions delivered
through a set-top box, viral and earned views) is projected to produce 48% of
marketplace revenue, with sports packages delivering low single-digit share
through 2018.
Subscription movies and television dominate the IP
video pay-as-you-go marketplacecounting revenues encompassinginternational and
domestic operations by the extensive group of companies, vendors, stores, sites
and services analyzed.
Event and pay-as-you-go services include Netflix,
Hulu, Wal-Mart’s Vudu offering, Real Networks’ SuperPass service (including an
annual arrangement with CBS for Big Brother), the WWE broadband streaming
channel, professional sports leagues, movie and television rentals and paid
downloads effected through iTunes Video.
Going forward, we believe subscriber satisfaction at
this point in the market’s evolution, is less likely to be tied to improved bit
rates (often used as a marketing tactic --i.e. very highest quality files as a
compelling point of services differentiation) but rather turns on library size,
aggressive pricing and content accessibility across devices.
Hundreds of sites monetized with in-stream/in-banner
inventory in this trade research include annual views, insertion frequencies,
available inventory, sell-out rates, CPMs and media spend.
Additionally, in-banner impressions are broken out by
platform, including Pointroll, Google/DoubleClick, Sizmek.
Video adtech solutions include networks, RTBs,
programmatic system inventory (non-duplicated), sold inventory and spend.
Digital video sales are included by vendor, service and programmer.
Analysis reveals IP video advertising to be running
at a 15-year CAGR of 40.6%, and IP video subscription estimated over the same
period to produce a CAGR of 35.4%. For year-end 2018, we are forecasting a
total marketplace revenue figure at $32.9 billion.
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further information on this report, please visit-
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Find all Digital TV and HDTV Reports at: http://www.marketresearchreports.com/digital-tv-hdtv
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