Global Tablet Shipment Growth to Slow Further in 2015, Finds New Report

New report predicts that global tablet shipment volume will reach around 268 million units in 2014, with year-on-year growth dipped from 69.6% in 2013 to 12.4%. Aside from the saturating market demand, the prices of branded tablets go further down to close the price gap with white-box tablets, thereby squeezing Taiwan's tablet shipments.

Worldwide Tablet Shipment Volume, 2011 - 2016

In 2015, in the face of fierce competition from white-box and low-cost tablet vendors, major tablet brands are facing headwinds and losing steam. Research estimates that global tablet shipments will still increase albeit at a slower pace at 9.2% in 2015, with shipment volume reaching around 293 million units.

Shipment volume of Taiwan's tablet industry in 2014 is forecast to reach around 95 million units, down 16.9% year-on-year, mainly due to the narrowed price gap between low-cost branded tablets and white-box tablets. As a result, major tablet brands, namely Apple, Google, and Amazon, have seen their market share being cannibalized. In the second half of 2014, the industry's shipment volume is forecast to see 16.5% growth compared to the first half, driven mainly by the release of new models by Apple and Amazon.

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