Average Data Centre pricing
remains stable over time, with average standard rack space rates from 2010 to
2013 being broadly unchanged over the 23 Country Markets surveyed. Over the 3
year period average rack space pricing has fallen in 13 Country Markets, but
has risen in 10 Country Markets. The price trend is forecast to continue from
2013 to 2018 with average pricing forecast to rise by 1.2 per cent over the
next five-year period.
But within the average
pricing there are wide ranges of rack space pricing based on the different
types of Data Centre provider in each market. New entrants, Wholesale Data
Centre, regional & local Data Centre providers are offering discounted
rates disturbing the market equilibrium of supply and demand and lowering
average pricing.
The entry of new large
capacity Data Centre space in Switzerland & Norway has meant a decline in
average pricing as supply exceeds demand. New Data Centre investment in Europe
is still mainly focused on the established markets of France, the UK,
Netherlands& Germany– all four Country Markets have 3rd party Data Centre
raised floor space of over 300,000 square metres – and are seeing expansion in
regional areas.
As existing clusters of Data
Centre markets are becoming saturated new facilities are being established in
surrounding areas are seeing new investment - accompanied with a decline in
Data Centre price levels. But Data Centre facilities in the established cities
of London, Frankfurt, Paris & Stockholmare priced at a premium to the rest
of the market.
A range of Data Centre
clusters are now developing in each European Country Market, with the UK, the
Netherlands, France and Sweden seeing development in new facilities away from
the capital city – typically the main source of Data Centre investment – driven
by the availability of land, planning permission and lower development costs.
Despite the increase in Data
Centre capacity the TCL Data Centre Pricing in Europe report finds that
utilization levels for key providers (including TelecityGroup, Equinix &
Interxion) has remained stable, with each provider maintaining average gross
margins – as the established Data Centre operator seeks to manage the
introduction of new raised floor space strictly in line with customer demand.
But the increase in new space is acting as a brake on new Data Centre pricing.
Across the 23 European
Country Markets surveyed TCL finds that new 3rd party Data Centre space is
being added at a rate of 10,000 square metres per month. In some markets – such
as Norway – new Data Centre providers are adding substantial new space with the
new LefdalMine Data Center alone having potential space of up to 120,000 square
metres.
Data Centre pricing in
Europe is also being driven by investment in new high specification Data Centre
facilities capable of delivering a range of services – with incumbent telecoms
operators in Germany, Switzerland, Portugal, France & Spain investing
heavily in new cloud computing and hosting facilities with multiple tiers of
service, SLA and power levels.
And Carrier Neutral Data
Centre providers are investing in new Premium Data Centre facilities with
multiple data halls catering for different customer applications and levels of
service.
Demand for Data Centre space
is also being driven by requirements from telecoms, hosting, integrators &
digital content providers who require 3rd party Data Centre space rather than
build their own facilities.
But Data Centre providers
can maintain a price premium in a market where there is a wide range of IP
& network connectivity - including direct connectivity to the national IP
exchange – and benefitting from a wide range of partners and digital content
providers creating a unique ecosystem.
Additionally the provision
of power is becoming a key factor in Data Centre selection as providers upgrade
their facilities and price according to each kW of power consumed. In some
Country Markets, such as Finland and Norway, Data Centre providers are using
the low cost of industrial electricity as a key factor in marketing their Data
Centre services.
The Data Centre Pricing in
Europe 2013 to 2018 report provides a unique survey of 23 European Data Centre
Country Markets (including Austria, Belgium, Czech Republic, Denmark, Finland,
France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands,
Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden,
Switzerland & the UK) with rack space pricing and capacity tracked in each
market with a five year forecast for rack space pricing and capacity from the
end of 2013 to 2018. The report consists of a survey based on 662 Data Centre
providers, with 1,227 facilities totaling over 2.7 million square metres of
raised floor space.
Inquire about this report: http://www.marketresearchreports.com/tariff-consultancy-ltd/data-centre-pricing-europe-2013-2018
Browse more repots related
to networking and infrastructure at: http://www.marketresearchreports.com/networking
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