Generally, O2O is known as the
acronym for online-to-offline and recently drawing
attention from many people. However, there is an argument over the
specific meaning of O2O because the convergence between online and offline
began years ago with the launch of the internet.
This report defines O2O as “the business
attracting users of mobile and online network into the offline stores based on
common platforms whose effects on customer attraction can be evaluated
reasonably.” There are a variety of O2O platforms in terms of
distribution contents, channels and customer attraction evaluation methods,
which are in the process of being developed.
The objective of the report is to make
business suggestions by analyzing Korea’s O2O market for those who are
preparing O2O-related services based on smartphone which include mobile
carriers, application service providers, membership point service providers and
local commercial companies. For that purpose, the report will be focused
on identifying O2O business models in Korea and
analyzing their characteristics and potentials.
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