Next Generation Mobile Marketing: Location, Social Commerce, and Augmented Reality

Next Generation Mobile Marketing: Location, Social Commerce, and Augmented Reality

The accelerated global spending growth on mobile ad campaigns during the last five years is likely a function of three critical areas that we will examine more closely throughout this report: Mobile Devices, Mobile Technology/Access, and Marketing Savvy.

 

The use of augmented reality (AR) applications with mobile phones has great potential in support of mobile marketing. For example, it will make the shopping experience for the end-user more educational. This report evaluates the use of AR applications in the mobile market arena with in depth analysis of future AR applications and the integration with social commerce with marketing and advertising in mobile device and wearable augmented reality devices.

 

Target Audience:

• Brands and Merchants
• Mobile Network Operators
• Mobile Marketing Companies
• Social Media Companies and Developers
• Augmented Reality Application Companies

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