Clickstream analytics is the process of
collecting user data based on their online activity and analyzing the data to
do customer segmentation and then find out the reasons for the customer making
a purchase or not. Clickstream analytics uses fundamental parameters such as
visit duration, time stamps, IP address, session details, product details, and
customer demographics. The vendor uses this information to profile the data,
creating predictive models based on buying patterns in order to determine what
they should do to increase their conversion rates.
Report forecast the global clickstream
analytics market to decline at a CAGR of 13.65% during the period 2017-2021.
The report covers the present scenario and
the growth prospects of the global clickstream analytics market for 2017-2021.
To calculate the market size, the report considers revenue generated from
implementing clickstream analytics. It also presents the vendor landscape and a
corresponding detailed analysis of the top four vendors in the market.
The
market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA
According to the report, one driver in the
market is detailed customer segmentation. One of the major reasons that
companies are deploying clickstream analytics is that it provides personalized
segmentation based on the users' online behavior. This enables businesses to
customize their services and advertisements in accordance with the user
profile. This improves the quality of user interaction, increases conversion
rates, and leads to higher customer loyalty. Clickstream analytics identifies
user behavior and provides necessary data. This data, when used on mapping or
predictive models, allows for detailed customer segmentation. It is important
to identify the customer segments and focus the website toward their
preferences to enhance the chances of a sale.
Further, the report states that one
challenge in the market is inaccuracy because of dynamic data. One of the major
challenges in implementing clickstream analytics is getting the requisite data.
The host servers have large amounts of data to be processed, from recording the
web page that is being presented to monitoring the user browsing behavior.
However, the content on the web page can change frequently because of live
events and real-time bidding (RTB) advertisements. This is primarily because
the content on web pages is dynamically created, including the inventories on
the page.
Global
Clickstream Analytics Market 2017-2021, has been
prepared based on an in-depth market analysis with inputs from industry
experts. The report covers the market landscape and its growth prospects over
the coming years. The report also includes a discussion of the key vendors
operating in this market.
key players in the global clickstream
analytics market: Google, IBM, Microsoft, and Oracle.
Other Prominent Vendors in the market are:
Adobe Systems, AT INTERNET, SAP, Splunk, Talend, Verto Analytics, Vlocity, and
webtrends.
Market
driver
- Detailed customer segmentation
- For a full, detailed list, view our report
Market
challenge
- Inaccuracy because of dynamic data
- For a full, detailed list, view our report
Market
trend
- Use of mobile devices for clickstream analytics
- For a full, detailed list, view our report
Key
questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
Spanning over 70 pages “Global
Clickstream Analytics Market 2017 - 2021” report covers Executive
summary, Introduction, Scope of the report, Research Methodology, Market
landscape, Market segmentation by data type, Market segmentation by source,
Market segmentation by type of user tracking, Geographical segmentation, Key
leading countries, Decision framework, Drivers and challenges, Market trends,
Vendor landscape, Appendix.
Please visit this link for more details: http://mrr.cm/USc
For related reports please visit: Clickstream Analytic Market Research Reports
Find all Computing
and Electronics Reports at: https://www.marketresearchreports.com/computing-electronics
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