Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016 - 2020; Finds New Report

Report forecast the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry. Location-based search and advertisement provide a higher return on investments (ROI) to enterprises compared with other forms of advertisements. It is a direct marketing channel for companies to increase their outreach and brand awareness among consumers.

The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for 2016-2020. Moreover, annual sales of advertisements for providing coupons and the annual sales of publications in indoor segments such as hospitals, stadiums, and malls are also included for calculating the market size. The report also considers the revenue generated from different sectors and advertising methods.

The market is divided into the following segments based on geography:

• Americas
• APAC
• EMEA

According to the report, a key driver of market growth is the reduced cost of marketing and enhanced customer outreach. Most of the enterprises such as retail, automotive, logistics, and food processing use the location-based search and advertisement platform to minimize their operational costs. In the past, traditional media such as billboards and pamphlets were employed for advertising. However, an increasingly intensified competitive environment and lower margins have prompted companies to shift focus toward targeted form of publicity that helps to increase operational efficiency and profitability. Compared to traditional media, location-based search and advertising send more targeted advertisements to consumers.

Further, the report states that one challenge that would likely hamper market growth is the limited bandwidth and incompatible location technology used by advertising companies.

Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in Global Location-Based Search and Advertising Market: Admoove (HiMedia), Foursquare, Groupon, Near, and xAd.

Other Prominent Vendors in the market are: Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millenial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, and Yoose.

Market driver

• Reduced cost of marketing and enhanced consumer outreach
• For a full, detailed list, view our report

Market challenge

• Limited bandwidth and incompatible location technology
• For a full, detailed list, view our report

Market trend

• Location-based services (LBS) using light emitting diode (LED) fixtures
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 70 pages and 25 Exhibit “Global Location-based Search and Advertising Market 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by type of advertising, Market segmentation by application, Geographical segmentation, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

For more information Visit at: http://mrr.cm/JAd

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