Overview on mobile engagement market in India - 2013

Mobile Engagement and Promotional Services Market in India 2013

Mobile engagement is a process which involves the usage of mobile platforms such as smartphones, tablets and cellular phones as a medium to reach customers. In India, majority of the country’s internet population access web through mobile devices and hence, reaching the consumers via mobile has become a necessity for online businesses.

This report provides an overview on m-Engagement and mobile marketing activities at the beginning, which highlights the basic idea of the technology, elements of mobile marketing and its progression over years. 

The ‘Market Overview’ section provides information about global and domestic market state of m-Engagement business. This section provides in-depth information on various qualitative and statistical information such as global mobile ad spending, global mobile ad servings, India mobile ad serving scenario, m-Engagement market overview and major m-Engagement activities types in India, current scenario of mobile ad and location based services market in India and many others.

It is followed by ‘Ecosystems and Frameworks’ section which provides information about basic steps and procedure of mobile engagement, mobile ad and mobile marketing.

The ‘Drivers & Challenges’ section of the report, provides detailed information regarding ‘drivers’ and ‘challenges’ for m-engagement and promotional services in India, which highlights the probable obstacles and rewards in the line of business and help the vendors to take necessary measures.

The ‘Opportunities’ section of the report highlights relevant opportunity areas for m-engagement. It provides information about the benefits of m-Engagement and Promotional Services. The section continues with ‘Potential Verticals’ for m-Engagement, under this section, each of the verticals provides statistical data and m-Engagement activities. The section also includes Porter’s Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage and many more.

Next under ‘Market Trends’ section of the report, information on prominent trends in the market is provided.

The ‘Competitive Landscape’ section of this report provides data about key m-Engagement and promotional companies. This section comprises of information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts for each of the players. It also highlights, financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Along with this, in order to provide further clear idea regarding the companies, even key business segment and key geographic segment for each player are provided.

In this report, the ‘Recent Developments’ section provides information related to m-Engagement and promotion services and their implementations in recent times.

In the ‘Consumer Insights’ section in the report, provides information on mobile internet and LBS usage and preference trends by the means of primary survey. A small group of people belonging to home users, gamers, technology and other professionals had conducted the survey through social media websites and technology forums.

Next the ‘Case Studies’ section of the report, provides a few case studies and mobile ad examples.

The report concludes with the ‘Strategic Recommendation’ section which is followed after a comprehensive analysis of the market state and scope. This section provides suggestions regarding key strategic moves which can help enhance and accelerate adoption of m-Engagement and promotional services in India.

To purchase and know more about this market research report please visit: Mobile Engagement and Promotional Services Market in India 2013 

The report also covers key data and information about various Indian companies in mobile engagement market. It includes public companies such as Geodesic Ltd, OnMobile Global Ltd and many others. It also covers private companies such as ACL Mobile Ltd, Altruist Technologies Pvt Ltd, CanvasM Technologies Ltd, Comviva Technologies Ltd, Deltecs Infotech Pvt. Ltd, Gingersoft Media Pvt. Ltd and many more.