IBM Software Innovation: Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2018

IBM Software Innovation Market Shares,Strategy, and Forecasts, Worldwide, 2013 to 2019 study has 460 pages, 193 tables and figures. Worldwide markets are poised to achieve continuing growth as the enterprise seeks to develop new products in response to changing technology and changing market conditions.

IBM concentrates on building end to end systems that are able to adapt of market changes. While this may make the IBM product set seem overly heavy in the short run, in the long run, this is of enormous value to clients as proved by the company market leading position in innovation software.

The enterprise uses software innovation to transition to higher quality automated process, middleware to support smarter computing, and cloud computing in an era of smart phones. IBM is profiled as the leader in this software innovation initiative. The ability to federate and spread workloads securely between private and public clouds is "hybrid cloud computing." One mission of software innovation is to lead customers on the journey to hybrid cloud computing.

Physical convergence with digital representations of the physical world is creating complexity. Communication between machine to machine has caused an inflection point for the need for a quickened pace for the management and design of assets with software representing a significant aspect of innovation implementation.

Software is able to support innovation in enterprise markets because software is so much easier to change than physical devices.

Some software is better than other software in supporting innovation. Simple software changes challenge the best of IT departments in many cases, just for software that is used to run the business. For software used to create entire new business initiatives, innovation software is needed. Innovation software is used to handle the complexity of supporting a current market offering while tailoring a new modality.

Software for innovation represents a category distinct from software for existing applications, middleware for existing applications, and upgrades to existing applications. Software for Innovation is that software that helps enterprises grow existing markets. For that reason, it is of interest to the line of business more than to the IT department.

Innovation is needed by an enterprise to gain competitive advantage and respond to change in markets. Software used to effect business change, to make innovation happen is fundamentally different from established applications software and the infrastructure that supports those applications. Software for Innovation is most often tuned to supporting any kind of analytics, to helping the line of business change the fundamental nature of the business as product cycles create new market opportunity that demands attention.

Good businesses learn to listen to clients. They interview customers and try to be responsive to customers. Customers, clients create fickle markets, demanding the newest and best in an inevitable manner. Enabling client capabilities as the foundation of business process speaks to the very heart of innovation. A lot of support is needed to enable enterprise IT departments to adapt existing systems to new challenges.

Software for innovation market driving forces relate to the need to adapt to market changes on an ongoing basis. People have difficulty with change; change is hard.

The worldwide enterprise software market at $295 billion showed broad growth in 2012. Growth was achieved as companies positioned to garner a presence in real time computing, adapt to the Internet as a channel, and embrace mobile devices as adjuncts to business process. Worldwide software revenue increased 8.9 percent in 2012. Software for innovation was a $73.4 billion sub-segment of the overall software market.

This is an entirely new category of software. As WinterGreen Research prepares to break out its software industry index worldwide, studies define the segments of the software industry more clearly. One of the things that jumps out of a close look at all the software industry segments worldwide is the software for innovation that is used primarily by the line of business to respond to the need for growth initiatives. This software goes beyond managing the existing business with implementation of automated process to giving the line of business tools that support growth initiatives.

Above forecasted growth is a result of enterprise need to innovate to grow. It is not enough to maintain a static position in a market, nimble competitors steal market share away if innovation is not pursued. Innovation provides competitive advantage and protection of market position.

Companies covered in this market research report are –

IBM, Microsoft, Oracle, SaaS institute, Hewlett Packard, Tibco, Fujitsu, Active Endpoints, Adobe, Agile Point, Appian, BizAgi, Cordys, EMC, Fujitsu, HandySoft, Intalio, K2, Kofax / Singularity, Lexmark International, Newgen Software Technologies, OpenText, Pegasystems, Polymita, Progress Software, Software AG, Tibco, Wipro Limited

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Global Technology Trends Report: Big Data and Extreme Info Processing

Global Technology Trends Report: Big Data and Extreme Info Processing

Big Data represents more than just a collection of data sets that form a large quantity of data, which is difficult to process using traditional data processing applications. Big Data also represents a big business opportunity across many industry verticals.

The report evaluates global big data trends including anticipated applications in across industry verticals and companies developing solutions. The report evaluates the future of big data management, analytics, and related issues. The report also provides a market outlook and recommendations for big data business developers.

Target Audience:

1. Government
2. Healthcare organizations
3. Military and Homeland Security
4. Telecommunications companies
5. Data storage and processing companies
6. Research and development organizations

Companies covered in this market research report are-

Amanzitel, Cataphora, Explorys, Humedica, Intersystems, Netapp, Pervasive

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Mobile Advertising Market in India 2013

Mobile Advertising Market in India 2013

Mobile advertising platform and technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India.

The report begins with a ‘Macroeconomic Indicators’ section where a generic overview of the economic health of India has been provided with the help of statistical data. The report proceeds with ‘Introduction’ section covering ‘Mobile Advertising Overview’ where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. ‘Mobile Marketing Ecosystem’ illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. ‘Mobile Marketing Value Chain’ describes the specific process of mobile ad via the various stages in terms of pictorial representation. It is followed by an elaboration on mobile advertising benefits. The section end with ‘Mobile Marketing Frameworks’ briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion.

Inquire about this report: Mobile Advertising Market in India 2013 

It is followed by a section on market overview named ‘Mobile Advertising Overview’ which elaborates global and Indian market scenario for mobile advertising, with the help of plethora of statistical and information such as mobile advertising spending, region-wise spending of mobile ads, data on mobile ad servings, mobile ad type share and mobile ad type revenue, amongst others.  The section ends with SWOT analysis of Indian mobile ad market. It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance and impediments for mobile advertising in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. Next the prominent trends in the market are captured under ‘Market Trends’ section, accompanied by recent developments associated with the trends and key takeaways for each of them. ‘Market Opportunities’ section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with their market size and growth along with role of mobile advertising in the sectors. It also elaborates on government initiative which can fuel the growth in mobile ad market furthermore. Various opportunity areas are covered as well in this section, illuminating specific services or aspects of mobile ads.

In the ‘Competitive Landscape’ section, the key mobile advertising companies are profiled. The section begins with a Porter’s Five Forces analysis for Indian mobile ad market. It also consists of ‘Competitive Benchmarking’ where key ratios of top 3 companies are compared extensively. The section further continues with company profiles, comprising information such as corporate and business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. The section also features SWOT analysis for each of the players profiled.

It is followed by ‘Case Studies’ section which presents relevant cases on mobile advertising campaigns in India with objective, technology used, outcome & details regarding measurement techniques. The objective of the section is to give a basic idea about the possible outcome that can be achieved using mobile advertising campaign. It concludes with some mobile advertising examples which are accompanied by snapshots of the mobile ads as seen on mobile devices with brief information regarding the campaign. The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state and scope. It suggests key strategic moves which can help enhance and accelerate adoption of mobile advertising in India.

Companies covered in this market research report are –

Public Companies

2ergo Group plc, AdMob Google Inc., Bharti Airtel Ltd., Interworld Digital Ltd., Megasoft Ltd.

Private Companies

AdIQuity Technologies Pvt. Ltd., Affle Pte Ltd., BuzzCity Pte Ltd., Gingersoft Media Pvt Ltd., InMobi, Komli Media Pvt. Ltd., Microsoft Corporation India Pvt. Ltd., Netcore Solutions Pvt. Ltd., NetworkPlay Media Pvt. Ltd., Ozone Media Solutions Pvt. Ltd., Vserv Digital Services Pvt. Ltd.

Future of Direct Communications Technologies and Proximity-based Applications and Services

Future of Direct Communications Technologies and Proximity-based Applications and Services

There are a number of technologies that may be deployed that all provide the ability for devices to “discover” one another, although over different distances ranging from centimeters (Near Field Communications), to meters (Bluetooth), to 10s of meters (Wi-Fi). They also all provide the ability for the devices to communicate directly with one another without a centralized network. Some of these use direct communication as their primary mode of communication e.g. NFC or RFID. Others are more traditional networks which provide direct communication ability as an adjunct to their primary network functions e.g. LTE-Direct or Wi-Fi Direct.

Inquire about this report:  The Future of Direct Communications Technologies and Proximity-based Applications and Services

Most of the short-term drivers for proximity-based services will be mobile advertising and social networking, especially friend-finder services or dating services, and gaming. In the longer term, other applications will come into play within the scope of the so called Internet of Things.

The challenge and opportunity for network operators will be to develop new user scenarios and even new business models to generate revenues from these services. This research uncovers opportunities that will be both beneficial and disruptive to the existing ecosystem and value chain. This research is must reading for any company that is considering offerings within proximity and direct communications and any company that wants to stay ahead of the crowd in terms of preparation for these disruptive technologies.

Target Audience:

1. Mobile network operators
2. Industry verticals of all types
3. Wireless device manufacturers
4. Network infrastructure companies
5. Advertising agencies, brands, and merchants
6. Social networks, advertising, and content providers
7. Proximity, location, and direct communications vendors

Report Benefits:

1. Market forecasts for each significant technology/solution approach
2. Recognize the upcoming role and importance of LTE Direct compared to other solutions
3. Analysis of the major vendors focused on proximity and direct communications solutions
4. Understand the relationship between proximity, direct communications and the Internet of Things
5. Understand the technical and business-related differences between proximity/presence and location
6. Identify each of the major technologies/solutions for proximity detection, location determination, and direct communications
7. Evaluation of the market for major applications including public safety, social networking, advertising, the Internet of Things, and general location services

Companies Covered in this market research report :

3M Company, Alcatel-Lucent, iSIGN, LG, Nokia, Samsung, Qualcomm, Verizon Wireless

              

New Report Software-Defined Networking (SDN) Market Opportunities and Challenges is Launched

Software-defined Networking (SDN) Market Opportunities and Challenges

An approach to building computer networks that separates and abstracts elements of these systems, Software Defined Networking (SDN) allows system administrators to rapidly provision network connections in mechanized fashion rather than manually configuring.

In software architecture terms, SDN requires some method for the Control Plane to communicate with the Data Plane. One such mechanism is OpenFlow which is a standard interface for controlling computer networking switches.

This report evaluates SDN, OpenFlow, and other related tools, procedures and mechanisms. It includes analysis of SDN versus other approaches, the impacts on existing vendors, and the future market potential for various approaches.

Target Audience:

• Telecom companies
• Software developers
• Major ICT companies
• IT support companies
• Integration companies
• Application developers

Report Benefits:

• Identify the current benefits of SDN and its anticipated future
• Understand vendor solutions, comparative analysis, and benefits
• Identify the future of the SDN market including how it will evolve over the next five years
• Understand major vendors threats with respect to SDN and how they must adjust their plans

Companies Covered in this report:

Amazon Web Services, AT&T, Big Switch Networks, Cariden, Cisco, Contrail, eBay, Google, Juniper, Meraki, Midokura, Nicira, Open Networking Foundation (ONF), Pica8, Plexxi, Pluribus Networks, Rackspace, vCider, Verizon, VMware

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Overview on mobile engagement market in India - 2013

Mobile Engagement and Promotional Services Market in India 2013

Mobile engagement is a process which involves the usage of mobile platforms such as smartphones, tablets and cellular phones as a medium to reach customers. In India, majority of the country’s internet population access web through mobile devices and hence, reaching the consumers via mobile has become a necessity for online businesses.

This report provides an overview on m-Engagement and mobile marketing activities at the beginning, which highlights the basic idea of the technology, elements of mobile marketing and its progression over years. 

The ‘Market Overview’ section provides information about global and domestic market state of m-Engagement business. This section provides in-depth information on various qualitative and statistical information such as global mobile ad spending, global mobile ad servings, India mobile ad serving scenario, m-Engagement market overview and major m-Engagement activities types in India, current scenario of mobile ad and location based services market in India and many others.

It is followed by ‘Ecosystems and Frameworks’ section which provides information about basic steps and procedure of mobile engagement, mobile ad and mobile marketing.

The ‘Drivers & Challenges’ section of the report, provides detailed information regarding ‘drivers’ and ‘challenges’ for m-engagement and promotional services in India, which highlights the probable obstacles and rewards in the line of business and help the vendors to take necessary measures.

The ‘Opportunities’ section of the report highlights relevant opportunity areas for m-engagement. It provides information about the benefits of m-Engagement and Promotional Services. The section continues with ‘Potential Verticals’ for m-Engagement, under this section, each of the verticals provides statistical data and m-Engagement activities. The section also includes Porter’s Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage and many more.

Next under ‘Market Trends’ section of the report, information on prominent trends in the market is provided.

The ‘Competitive Landscape’ section of this report provides data about key m-Engagement and promotional companies. This section comprises of information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts for each of the players. It also highlights, financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Along with this, in order to provide further clear idea regarding the companies, even key business segment and key geographic segment for each player are provided.

In this report, the ‘Recent Developments’ section provides information related to m-Engagement and promotion services and their implementations in recent times.

In the ‘Consumer Insights’ section in the report, provides information on mobile internet and LBS usage and preference trends by the means of primary survey. A small group of people belonging to home users, gamers, technology and other professionals had conducted the survey through social media websites and technology forums.

Next the ‘Case Studies’ section of the report, provides a few case studies and mobile ad examples.

The report concludes with the ‘Strategic Recommendation’ section which is followed after a comprehensive analysis of the market state and scope. This section provides suggestions regarding key strategic moves which can help enhance and accelerate adoption of m-Engagement and promotional services in India.

To purchase and know more about this market research report please visit: Mobile Engagement and Promotional Services Market in India 2013 

The report also covers key data and information about various Indian companies in mobile engagement market. It includes public companies such as Geodesic Ltd, OnMobile Global Ltd and many others. It also covers private companies such as ACL Mobile Ltd, Altruist Technologies Pvt Ltd, CanvasM Technologies Ltd, Comviva Technologies Ltd, Deltecs Infotech Pvt. Ltd, Gingersoft Media Pvt. Ltd and many more.